Skip to main content

Introduction to Search Engine Optimization course information and purchase details

Back to courses

Digital Marketing

Introduction to Search Engine Optimization

This course explores Search Engine Optimization (SEO), the process of optimizing a web page and its content to increase its visibility amongst users searching for keywords relevant to your site. Learn about powerful strategies and web-based tools that can be leveraged to gain valuable insights into your web traffic and how to improve your site’s user experience.

Learn how to:

  • Relate important website attributes and components to their impact on the visibility of the site.

  • Interpret basic analytics reports for relevant trends and prospective website issues.

  • Develop a refined list of effective keywords related to their topic of interest.

  • Evaluate Google Ads data to identify opportunities of iterative improvement to one's digital ads or target website.

Explore in-demand skills in areas like:

  • Keyword analysis and application

  • Website component contribution evaluation and application

  • Google Analytics analysis and application

  • Google Ads analysis and application

View all skills in detail

Account creation and payment details

Foundations in SEO

Course price



Start today!

Add to Cart

Course details

  • Course level
    FoundationalCourse level
  • Course format
    Self-ledCourse format
  • Estimated learning time
    30 hrsEstimated learning time
  • Access to course
    1 yearAccess to course
earn certificate

Finish this course and earn a certificate of completion to display on your resume or LinkedIn®.

State Exclusions


Please note that we are legally unable to offer this course to residents of the State of Georgia

Retain the skills you learn.
Apply them day one.

Your efforts and achievements will be tracked throughout the course, so you know when you're hitting the mark - and when you're not. Your progress will be determined by your ability to demonstrate a skill and apply it immediately; not just answering questions and moving to the next learning module.

uopx certified badge

Is this course for you?

The Professional:

  • You're looking for SEO tools that can help you drive increased performance for your organization or your own website.
  • You're looking to add SEO skills to your marketing toolkit, to keep up with evolving job requirements.

The Learner:

  • You're interested in learning more about SEO and how it can drive and improve your website's performance.
  • You're interested in learning how to apply effective strategies and tools to better understand your web traffic.

What's included

Course outline:

  • Course Introduction
    • Getting Started
    • Introduction to Search Engine Optimization
  • Lesson 1: History of Search Engines and Directories
    • Lesson 1 Learning Materials
    • Knowledge Check - Lesson 1
    • On the Web 1: Comparing Search Engine Results
    • Resources
  • Lesson 2: Understanding How Search Engines Work
    • Lesson 2 Learning Materials
    • Knowledge Check - Lesson 2
    • On the Web 2: StatCounter
    • Resources
  • Lesson 3: Creating Killer Keyword Lists
    • Lesson 3 Learning Materials
    • Knowledge Check - Lesson 3
    • On the Web 3: Google Trends
    • Resources
  • Lesson 4: Presubmission Analysis: Figuring Out Which Keywords Are the Right Ones
    • Lesson 4 Learning Materials
    • Knowledge Check - Lesson 4
    • On the Web 4: Keyword Lists
    • Resources
  • Skills Assessment 1: Keywords
    • Skills Assessment Primer: Keyword Effectiveness Indicator
    • Skills Assessment: Keyword Effectiveness Indicator
  • Lesson 5: Important HTML Tags to Master
    • Lesson 5 Learning Materials
    • Knowledge Check - Lesson 5
    • On the Web 5: WC3 Schools
    • Resources
  • Lesson 6: Content Layout and Keyword Usage
    • Lesson 6 Learning Materials
    • Knowledge Check - Lesson 6
    • On the Web 6: Google Webmaster
    • Resources
  • Lesson 7: Web Hosting, URLs, and Mobile Optimization
    • Lesson 7 Learning Materials
    • Knowledge Check - Lesson 7
    • On the Web 7: Effective URLs
    • Resources
  • Lesson 8: Spamming Tricks to Avoid
    • Lesson 8 Learning Materials
    • Knowledge Check - Lesson 8
    • On the Web 8: Google Webmaster Spam Report
    • Resources
  • Skills Assessment 2: Website Components and Contributions
    • Assessment Primer: Website Components & SEO Contribution
    • Skills Assessment: Website Components & SEO Contribution
  • Lesson 9: Submitting Your Site
    • Lesson 9 Learning Materials
    • Knowledge Check - Lesson 9
    • On the Web 9: XML Sitemaps
    • Resources
  • Lesson 10: Track Your Progress With a Post-Submission Analysis
    • Lesson 10 Learning Materials
    • Knowledge Check - Lesson 10
    • On the Web: Google Analytics
    • Resources
  • Skills Assessment 3: Google Analytics
    • Skills Assessment 3 Learning Materials
    • Skills Assessment : Google Analytics Reports Output & Interpretation of Analytics Data
  • Lesson 11: Powerful Online Promotion Techniques
    • Lesson 11 Learning Materials
    • Knowledge Check - Lesson 11
    • On the Web 11: Google Adwords Test Account
    • Resources
  • Lesson 12: Effective Offline and Online Promotion Techniques
    • Lesson 12 Learning Materials
    • Knowledge Check - Lesson 12
    • On the Web 12: Website Promotion
    • Resources
  • Skills Assessment 4: Google Ads
    • Skills Assessment 4 Learning Materials
    • Skills Assessment: Interpretation of Google Ads
  • Course Conclusion
    • Course Conclusion

Skills you'll gain with this course:

  • Keyword analysis and application

    Relate important website attributes and components to their impact on the visibility of the site.

  • Website component contribution evaluation and application

    Interpret basic analytics reports for relevant trends and issues.

  • Google Analytics analysis and application

    Develop a refined list of effective keywords related to their topic of interest.

  • Google Ads analysis and application

    Evaluate Google Ads data and identify relevant trends and issues.

Don’t take our word for it, look at what past students are saying

  • “This "short" course was packed with information in an easy to follow format. The real-world examples and external resources took it to the next level for me, and I finished feeling I had a good handle on SEO concepts.”

    Chris S, UOPX employee

  • “I enjoyed learning about Search Engine Optimization! The content is relevant, concise and practical. The best part was that I could go at my own pace and complete the activities that I felt I needed the most. I was in control of my learning and that's the best complement I can give.”

    Brent G, UOPX employee

  • “This course was chock full of applicable material that I can use in my new position. Now, I won't feel so out of place in meetings when people are talking about tech. I'll even be able to contribute to those conversations!”

    Jon L, UOPX employee

*These employees were selected to take our courses free of charge and offered to provide feedback

Frequently Asked Questions

Frequently Asked Questions

Our professional development courses are structured and you will be guided through the experience.

  • You’ll complete bite-sized lessons of instructions.
  • Each lesson will be approximately 60 minutes.
  • After you complete the lessons in each module, you will be assessed.
  • Review and complete the assessment as many times as you like, to make sure you’re absorbing all the content.
  • Upon successful completion, you will move to the next lesson.

You’ll have up to 12 months to complete your short course from the time you purchase it.

When you’re done, you will receive a certificate of completion you can display on your LinkedIn® profile.

It’s a simple, two-step process.

STEP 1: Sign up with a social media account or your personal email.

STEP 2: Pay with your credit card and start your course.

All you have to do is complete the lessons in the order they appear, until you’re done. That’s it.

These professional development courses do not align to industry-recognized certifications.

You may request a refund at anytime within seventy-two (72) hours of purchase for any reason. After the 72 hour period, no refunds will be granted. To request a refund, please contact the professional development team by email at You will lose access to the course once we begin processing your refund.

You must be 18 years of age or older to purchase. Additionally, University of Phoenix does not offer these professional development courses in the state of Georgia or in certain countries. Individuals who reside in certain countries may not enroll in a professional development course unless they are a U.S. Citizen or affiliated with the U.S. Military, subject to Office of Foreign Assets Control (OFAC) restrictions.

Buying a professional development course does not make you a University of Phoenix student. As such, you will not have access to any University of Phoenix services, including but not limited to, library services, career support services, tutoring or other student support services. The professional development course you have purchased is not part of any University of Phoenix certificate, continuing education, degree or other program, nor does it constitute a university-level “unit of study”. Any academic assessment of the content of the course for university credit is at the discretion of the evaluating school. While these courses are designed for personal and professional development, they do not provide any professional development units or credits (PDUs or CEUs) from University of Phoenix. If you plan to use this course for professional development units or credits you will need to check with any applicable agency and employer.

To purchase and access the Course you must register through  and you will be required to provide information about yourself including your name, email address, username and password and other personal information. You agree that any registration information you provide will always be accurate, correct and up-to-date. The Course and the relevant login details are solely for your use. You may not share or permit any other person to access the Course under your credentials. The Course may only be used by you as permitted herein and may not be sold or distributed without prior written consent from University of Phoenix. Your access to the Course may be revoked for failure to abide by these Terms of Use or upon nonpayment. You can access the Course immediately upon purchase. You will receive access to the Course for a period of 365 days from the date of purchase. After 365 days you will no longer have access to the Course.  

You must have a modern web browser with the latest version installed.

Yes, all courses provided are delivered in English and are self-moderated.