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Introduction to Search Engine Optimization course information and purchase details

Digital Marketing

Introduction to Search Engine Optimization

Course details

This course explores Search Engine Optimization (SEO), the process of optimizing a web page and its content to increase its visibility amongst users searching for keywords relevant to your site. Learn about powerful strategies and web-based tools that can be leveraged to gain valuable insights into your web traffic and how to improve your site’s user experience.

Learn how to:

  • Course level

    Relate important website attributes and components to their impact on the visibility of the site.

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    Interpret basic analytics reports for relevant trends and prospective website issues.

  • Course level

    Develop a refined list of effective keywords related to their topic of interest.

  • Course level

    Evaluate Google Ads data to identify opportunities of iterative improvement to one's digital ads or target website.

Explore in-demand skills in areas like:

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    Keyword analysis and application

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    Website component contribution evaluation and application

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    Google Analytics analysis and application

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    Google Ads analysis and application

Account creation and payment details

    What's included in this course:

  • Course level
    Self-paced, 100% online
  • Course format
    4 Job-ready skills
  • Course format
    No books or materials needed!
  • Estimated learning time
    Finish course in approx 30 hrs
  • Access to course
    Access your course for 1 year

50% Off - Originally $399.00

What's included

Course outline:

  • Course Overview
    • Getting Started
    • Introduction to Search Engine Optimization
  • Lesson 1: History of Search Engines and Directories
    • Lesson 1 Learning Materials
    • Knowledge Check - Lesson 1
    • On the Web 1: Comparing Search Engine Results
    • Resources
  • Lesson 2: Understanding How Search Engines Work
    • Lesson 2 Learning Materials
    • Knowledge Check - Lesson 2
    • On the Web 2: StatCounter
    • Resources
  • Lesson 3: Creating Killer Keyword Lists
    • Lesson 3 Learning Materials
    • Knowledge Check - Lesson 3
    • On the Web 3: Google Trends
    • Resources
  • Lesson 4: Presubmission Analysis: Figuring Out Which Keywords Are the Right Ones
    • Lesson 4 Learning Materials
    • Knowledge Check - Lesson 4
    • On the Web 4: Keyword Lists
    • Resources
  • Skills Assessment 1: Keywords
    • Skills Assessment Primer: Keyword Effectiveness Indicator
    • Skills Assessment: Keyword Effectiveness Indicator
  • Lesson 5: Important HTML Tags to Master
    • Lesson 5 Learning Materials
    • Knowledge Check - Lesson 5
    • On the Web 5: WC3 Schools
    • Resources
  • Lesson 6: Content Layout and Keyword Usage
    • Lesson 6 Learning Materials
    • Knowledge Check - Lesson 6
    • On the Web 6: Google Webmaster
    • Resources
  • Lesson 7: Web Hosting, URLs, and Mobile Optimization
    • Lesson 7 Learning Materials
    • Knowledge Check - Lesson 7
    • On the Web 7: Effective URLs
    • Resources
  • Lesson 8: Spamming Tricks to Avoid
    • Lesson 8 Learning Materials
    • Knowledge Check - Lesson 8
    • On the Web 8: Google Webmaster Spam Report
    • Resources
  • Skills Assessment 2: Website Components and Contributions
    • Assessment Primer: Website Components & SEO Contribution
    • Skills Assessment: Website Components & SEO Contribution
  • Lesson 9: Submitting Your Site
    • Lesson 9 Learning Materials
    • Knowledge Check - Lesson 9
    • On the Web 9: XML Sitemaps
    • Resources
  • Lesson 10: Track Your Progress With a Post-Submission Analysis
    • Lesson 10 Learning Materials
    • Knowledge Check - Lesson 10
    • On the Web: Google Analytics
    • Resources
  • Skills Assessment 3: Google Analytics
    • Skills Assessment 3 Learning Materials
    • Skills Assessment : Google Analytics Reports Output & Interpretation of Analytics Data
  • Lesson 11: Powerful Online Promotion Techniques
    • Lesson 11 Learning Materials
    • Knowledge Check - Lesson 11
    • On the Web 11: Google Adwords Test Account
    • Resources
  • Lesson 12: Effective Offline and Online Promotion Techniques
    • Lesson 12 Learning Materials
    • Knowledge Check - Lesson 12
    • On the Web 12: Website Promotion
    • Resources
  • Skills Assessment 4: Google Ads
    • Skills Assessment 4 Learning Materials
    • Skills Assessment: Interpretation of Google Ads
  • Course Conclusion
    • Course Conclusion

Tools and worksheets you can use right away:

  • SEO Checklist (PDF)

    A PDF checklist that can be used to increase your site's traffic, ranking on Google, and ensure that you are following best practices to drive SEO success.

  • How-To Guide for Making PDFS SEO Friendly (PDF)

    A document with over 10 tips on how to ensure that your PDFs gain more traffic.

  • Keyword Research Template

    A Google sheet/Excel template that one can use to keep track of keywords when conducting keyword research.

  • SEO Formulas PDF

    A PDF sheet of formulas utilized when undergoing KEI analysis.

Showcase your achievement

Share your Certificate of Completion when you’ve successfully completed your course with a score of 85% or higher. Stand out on your résumé and LinkedIn® and get noticed by potential employers fast.

Skills you'll gain with this course:

  • Keyword analysis and application

    Relate important website attributes and components to their impact on the visibility of the site.

  • Website component contribution evaluation and application

    Interpret basic analytics reports for relevant trends and issues.

  • Google Analytics analysis and application

    Develop a refined list of effective keywords related to their topic of interest.

  • Google Ads analysis and application

    Evaluate Google Ads data and identify relevant trends and issues.