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Google Ads course information and purchase details

Marketing

Google Ads

Course details

Enhance your career with job skills that help businesses exceed their goals using Google® Ads. Discover how to take business objectives and turn those into successful marketing campaigns using Google Display, Google Search and more!

This course helps prepare you to test for industry certification exams: Google Ads Search Certification, Google Ads Display Certification, and Google Ads Measurement Certification¹

  • 1This course is not endorsed by Google, LLC
  • Google is a registered trademark of Google, LLC.

Skills you'll learn:

  • Course level

    Turn business objectives into successful Google Ads marketing campaigns

  • Course level

    Choose the appropriate Google Ads campaign based on overall objectives

  • Course level

    Leverage Google Display and Google Search to help reach business goals

  • Course level

    Launch, measure, and optimize Google Ads marketing campaigns

Key topics:

  • Course level

    Advertising campaign strategies

  • Course level

    Google Search, Google Display, and Google Ads Measurement

  • Course level

    Optimizing advertising campaigns

Account creation and payment details

Google Ads

    This noncredit course:

  • Course level
    Self-paced, 100% online
  • Course format
    4 Job-ready skills
  • Course format
    No books or materials needed
  • Estimated learning time
    Finish course in approx. 30 hrs
  • Access to course
    Access to course for 1 year
  • Access to course
    Certificate of Completion

33% Off - Originally $149.99

Discount automatically applied at checkout

Google Ads

What's included

Course outline:

  • Course Introduction
    • Getting Started
    • Course Welcome
  • Module 1 - Build and Optimize Google Search campaigns.
    • Module 1 Introduction
    • Module 1: Quick Clips
    • Module 1: Big Ideas and Key Concepts
    • Module 1: Knowledge Check
    • Module 1: Key Terms
    • Module 1: Skills Assessment
  • Module 2 - Create a Google Ads Display Campaigns
    • Module 2: Introduction
    • Module 2: Quick Clips
    • Module 2: Big Ideas and Key Concepts
    • Module 2: Knowledge Check
    • Module 2: Key Terms
    • Module 2: Skills Assessment
  • Module 3 - Google Ads Measurement Solutions to Optimize Digital ad Performance
    • Module 3: Introduction
    • Module 3: Quick Clips
    • Module 3: Big Ideas and Key Concepts
    • Module 3: Knowledge Check
    • Module 3: Key Terms
    • Module 3: Skills Assessment
  • Module 4 - Strategy Recommendations
    • Module 4: Introduction
    • Module 4: Quick Clips
    • Module 4: Big Ideas and Key Concepts
    • Module 4: Knowledge Check
    • Module 4: Key Terms
    • Module 4: Skills Assessment
  • Course Conclusion
    • Course Wrap Up

Showcase your achievement

Share your Certificate of Completion on your résumé and LinkedIn®: Corporation when you’ve successfully completed your course with a score of 85% or higher. LinkedIn is a registered trademark of LinkedIn Corporation and its affiliates in the United States and/or other countries.

Frequently Asked Questions

This Google Ads course could be right for you if you if you have an interest in learning about how you can use and create Google Ads. Google Ads could also help you grow your career in the digital marketing field.

Purchasing our professional development Google Ads course is a great first step in growing your experience and knowledge on efficient Google Ad usage. You should purchase this course if you're interested in learning more about how to use Google Ads as a digital marketing strategy.

Everyone is welcome to take our Google Ads course. No application is necessary.

All levels and skillsets are welcome to take the Google Ads non-credit course. There are no prerequisites for this course.

This course helps prepare you to test for Google Ads IQ Certification. This course is not endorsed by Google, LLC. Google is a registered trademark of Google, LLC.

The Google Ads course has four modules comprised of subjects like “build and optimize Google Search campaigns” and “creating a Google Ads Display campaign.” Each module has a knowledge check and brief assessment to validate your skills. You can expect the course to take about 30 hours, and all courses are 100% online and self-paced.