Skip to main
University of Phoenix Professional Development Home Link

Social Media Marketing Certification Pathway

Discover the advantages and outcomes of paid social media – how it can be used to gain new customers, build brand awareness and meet business objectives. Build strategic social media marketing campaigns on popular social media platforms: Facebook and Instagram.

Can help prepare for 1 industry certification exam¹:

  • Meta Certified Digital Marketing Associate

¹ This Skills Pathway is not endorsed by Meta Platforms or Google, LLC.

Skills Pathways in Social Media Marketing

Skills Pathways start with the foundations of social media marketing, dive into planning and executing social media marketing campaigns and interpreting campaign results. Then learn how paid social media can be strategically used to meet marketing and business goals.

Skills Pathway 1: Social Media Marketing Essentials

    • Identify social media platforms and distinguish applications based upon platform affordances
    • Assess planning and execution of social media marketing campaigns for viability and effectiveness, given specific market and campaign parameters
    • Interpret relevant analytics regarding campaign performance for a given metric and campaign goal
    • Evaluate Social Media Marketing Plan elements for a given set of marketing goals and limitations and conditions

Skills Pathway 2: Paid Social Media Marketing

    • Evaluate the specific advantages and outcomes associated with paid social media marketing efforts
    • Outline a strategic campaign using multiple social media platforms, target audience, competitors and budget
    • Advertise on other social media platforms, including: Twitter®, TikTok, Snapchat™, Reddit® and LinkedIn®²
    • Measure and evaluate the effectiveness of paid social media marketing campaigns

Meta Certified Digital Marketing Associate exam prep

Successfully completing this Skills Pathway can help you prepare for the Meta Certified Digital Marketing Associate exam.

Showcase your achievement

Share your Certificate of Completion and Professional Development Badge by uploading them to your social media profiles, such as LinkedIn® * , when you’ve successfully completed your course with a score of 85% or higher.


Frequently asked questions

Your purchase is risk free for 7 days or your money back – you may request a refund at any time for any reason via email within 7 days of purchase and you’ll be granted a refund. After 7 days, no refunds will be granted. To request a refund, please contact the professional development team at You will lose access to the Skills Pathways once your refund begins processing.

Employees can immediately access and begin learning after completing your purchase.

After purchasing your training, you can register employees through our License Management System or have them sign in via SSO options. Contact us today to learn more.

A skill module teaches a single skill in four to eight hours.

  • A one-hour skill module teaches a single skill in about one hour.

A Skills Pathway is a series of skills that can be learned over a period of time.

Prebuilt Pathway: A series of two or more existing skill modules that’s ready to launch today.

  • Training Pathway: A series of two or more one-hour skill modules that does not prepare employees for a certification exam or help them earn recertification credits.
  • Certification Pathway: Completing this Prebuilt Pathway can help employees prepare for a third-party certification exam.
  • Recertification Pathway: Completing this Prebuilt Pathway can help employees earn recertification credits for a specific agency such as SHRM® and HRCI®.

Tailored Skills Pathway: Select multiple existing skill modules to create this Pathway. Skill modules and assessments can be modified slightly to accommodate the needs of your business.

Custom Skills Pathway: Our team will build completely new skill modules and assessments for your business and workforce.

Other learning you may be interested in

Paid Social Media Marketing
Social Media Marketing Essentials
Introduction to Search Engine Optimization