Recruitment and Enrollment

We pride ourselves on opening doors to educational opportunities for many students who otherwise would not have access to higher education. We provide a balanced approach to higher education, enabling students to earn a college degree while meeting their responsibilities at work and home.

Our Student Body

Unlike much of the nation’s higher education community, University of Phoenix looks like America—both in terms of our student body and our faculty. Almost half of our enrollment consists of students from underrepresented racial or ethnic communities. We also enroll women at rates well above the national average.

Next Generation Learners

According to the National Center for Education Statistics, the majority of undergraduate students work full time and/or raise a family while attending school.

These Next Generation Learners include:

  • working students
  • parents
  • first-generation collegians
  • part-time students
  • "stop-outs" who are often women who interrupted their education for family or other reasons
  • students who earned GEDs
  • veterans who entered the military after high school
  • financially independent students
  • economically disenfranchised students who have been underserved by the educational system

Helping At-Risk Students Excel

According to the Department of Education, the very traits that characterize Next Generation Learners as “nontraditional students” also qualify them as at-risk for college success. Many conventional four-year colleges and universities try to keep at-risk students out, with admissions requirements and other barriers they cannot meet. University of Phoenix provides educational access to at-risk students, with an undergraduate open admissions policy and flexible scheduling.

For the last three decades, University of Phoenix has demonstrated that at-risk students can and do succeed in college when provided with the right environment, tools and support systems. But education must be centered on student needs, rather than simply relying on traditional educational norms.

The following are ways we ensure success for our Next Generation Learners:

  • Undergraduate Open Admissions Policy
    University of Phoenix welcomes any student who has completed high school or earned a GED, providing access to higher education to those who otherwise might not have it. With hands-on orientation support, and innovative teaching and learning resources, we help these students succeed.
  • An Effective Educational Model
    Our educational model is effective in helping students succeed in college, especially those who are underprepared. Test scores show that students entering University of Phoenix often begin with lower skills in the general education areas of critical thinking, reading, writing and math. But by the time they graduate, they perform at levels comparable to graduating seniors from conventional four-year colleges and universities—meaning they improve in those skills at a greater rate than students at other colleges.
  • Graduation Team
    Every newly enrolled student at University of Phoenix is assigned a Graduation Team comprised of an enrollment advisor, a finance advisor and an academic advisor. The Graduation Team actively supports the student throughout his or her University of Phoenix experience, providing the coaching, resources and tools necessary to ensure academic success.
  • Career Services
    We created Phoenix Career Services interactive online career portal because we want our students to succeed outside the classroom. Our new online career services center offers resources to help students make an impact on their field of choice.
  • University Orientation
    University Orientation, a three-week, non-credit-bearing, free orientation course required for students entering with fewer than 24 credits prior to their enrollment with University of Phoenix.  The orientation program enables incoming students to make an informed decision about attending the University and experience the typical demands of the college classroom without incurring a financial burden.

For-Profit Education: Filling a Gap in the System

According to The Parthenon Group, private-sector, post-secondary providers actually enroll a higher proportion of high-risk students. In 2004, roughly half of private-sector students were identified as being "high risk" versus only one-third of students in public and independent schools. Private-sector schools have higher proportions of inner-city residents, low-income households, minority status, and first-generation, post-secondary students.