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Social Media Marketing Essentials course information and purchase details

Digital Marketing

Social Media Marketing Essentials

Course details

Discover how to leverage the power of social media to impact an organization at various levels. Focusing on the top five social media platforms and tools used to drive traffic, you’ll learn how to craft quality content and use marketing analytics to create overall strategy.

Learn how to:

  • Course level

    Identify the elements of social media platforms

  • Course level

    Understand the components of a social media strategy

  • Course level

    Develop content that will engage social media followers

  • Course level

    Leverage social media platforms

  • Course level

    Measure and automate Marketing efforts

Explore in-demand skills in areas like:

  • Course level

    Identification applications for platforms according to their affordances.

  • Course level

    Social media marketing planning

  • Course level

    Interpretation of analytics for social media marketing

  • Course level

    Campaign performance evaluation

Account creation and payment details

Social Media Marketing Essentials

    This noncredit course:

  • Course level
    Self-paced, 100% online
  • Course format
    4 Job-ready skills
  • Course format
    No books or materials needed
  • Estimated learning time
    Finish course in approx. 30 hrs
  • Access to course
    Access to course for 1 year
  • Access to course
    Certificate of Completion

33% Off - Originally $149.99

Discount automatically applied at checkout

Social Media Marketing Essentials

What's included

Course outline:

  • Course Overview
    • Getting Started
  • Module 1: From Initial Strategy to Execution - Devising the Optimal Social Media Marketing Campaign
    • #Word: Module 1
    • Phoenix Reels: Course Introduction
    • Lesson 1: Developing a Social Media Foundation
    • Lesson 2: Creating Your Social Media Strategy
    • Lesson 3: Building Your Social Media Organization
    • Lesson 4: Crafting High-Quality Content
    • #FYI Module 1: Did you Know?
    • Module 1: IRL Practice #1
    • Module 1: Reflection
    • #IYKYK Module 1: Summative Assessment
  • Module 2: Creating Your Social Media Strategy
    • #Word - Module 2
    • Lesson 5: Facebook
    • Lesson 6: Twitter
    • Lesson 7: LinkedIn
    • Lesson 8: Pinterest
    • Lesson 9: Instagram
    • Leveling Up: Paid Advertising Across Platforms
    • #FYI Module 2: Did you Know?
    • Module 2: IRL Practice #2
    • Module 2: Reflection
    • #IYKYK Module 2: Summative Assessment
  • Module 3: Measuring Your Social Media Performance
    • #Word - Module 3
    • Lesson 12: Measuring Your Social Media Performance
    • Lesson 13: Fine-Tuning How You Measure Progress
    • Lesson 14: Leveling Up with Google Analytics
    • #FYI Module 3: Did you Know?
    • Module 3: IRL Practice #3
    • Module 3: Reflection
    • #IYKYK Module 3: Summative Assessment
  • Module 4: Building Your Social Media Organization
    • #Word - Module 4
    • Leveling Up: Deciphering Data to Make Decisions
    • Interactivity: Post This, Not That
    • Lesson 10: Social Media Automation
    • Lesson 11: Social Media and Your Team
    • #FYI Module 4: Did you Know?
    • Module 4: IRL Practice #4
    • Module 4: Reflection
    • #IYKYK Module 4: Summative Assessment
  • Course Conclusion
    • Course Conclusion

Tools and worksheets you can use right away:

  • Social Media Strategy Template

    A fillable template that outlines all critical sections of a standard social media strategy.

  • Social Media Flowchart PDF

    A diagram that assists business owners in selecting a social media platform based upon their business needs.

  • SOCIAL Process PDF

    Step-by-step process that learners can follow that describes how they can use social media to grow their business.

  • Social Media Dashboard Template

    Template to track social media postings and performance.

Showcase your achievement

Share your Certificate of Completion on your résumé and LinkedIn®: Corporation when you’ve successfully completed your course with a score of 85% or higher. LinkedIn is a registered trademark of LinkedIn Corporation and its affiliates in the United States and/or other countries.

Skills you'll gain with this course:

  • Identification applications for platforms according to their affordances.

    Identify social media platforms and distinguish applications based upon platform affordances.

  • Social media marketing planning

    Assess planning and execution of social media marketing campaigns for viability and effectiveness, given specific market and campaign parameters.

  • Interpretation of analytics for social media marketing

    Interpret relevant analytics regarding campaign performance for a given metric and campaign goal.

  • Campaign performance evaluation

    Evaluate campaign performance for iterative improvement.