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Google Analytics

Discover how successful marketers use data analytics to track, report and analyze marketing campaigns using Google® Analytics. The course was designed to help build your digital marketing job skills and improve the success of your marketing campaigns. Learn how to setup and use Google Analytics, track how visitors found your website, report on page views and more!

This course helps prepare you to test for Google Analytics IQ Certification.¹

¹ This course is not endorsed by Google, LLC Google is a registered trademark of Google, LLC.

Skills you'll learn:

  • Configure Google Analytics on a website to enable data collection

  • Interpret basic reports to gather data and insights for analysis

  • Create goals to measure actions that are important to a business

  • Apply basic techniques of segmentation and re-marketing

Key topics:

  • How to use Google Analytics

  • Audience, acquisition, and behavior reports

  • Goals and event tracking

Person looking at google analytics on a tablet

What's included in this course:

  • Self-paced, 100% online
  • 4 job-ready skills
  • No books or materials needed
  • Finish course in approx. 30 hrs
  • Access to course for 1 year
  • Certificate of completion
  • 7-day satisfaction guarantee
Buy course - $149.99

Google Analytics IQ certification exam prep

Successfully completing this course can help you prepare for the Google Analytics IQ certification exam.

Course outline

  • Course Introduction
    • Getting Started
    • Course Welcome
  • Module 1: Configuration of Google Analytics
    • Introduction to Configuration Practices
    • Gaining Insights and Targeting Customers with Data
    • Getting Started with Data Collection for Business Growth
    • Configuration Key Terms
    • Configuration Skills Assessment
  • Module 2: Interpretation of Google Analytics Reports
    • Introduction to Interpretation Practices
    • Discovering Opportunities and Identifying Root Issues with Data
    • Utilizing the Dashboard: Understanding Custom, Audience, and Behavior Flow Reports
    • Interpretation Key Terms
    • Interpretation Skills Assessment
  • Module 3: Development of Google Analytics Goals
    • Introduction to Development Practices
    • Data-Driven Strategies for Informed Business Decisions
    • Creating Goals, Metrics & Filters Customization, and Tracking Campaigns
    • Development Key Terms
    • Development Skills Assessment
  • Module 4: Google Analytics Segmentation and Remarketing
    • Introduction to Segmentation and Remarketing Practices
    • Automation and Personalization for Effective Audience Targeting
    • Segmentation for Deeper Analysis & Dynamic Remarketing for Website Visitor Reengagement
    • Segmentation and Remarketing Key Terms
    • Segmentation and Remarketing Skills Assessment
  • Course Conclusion
    • Course Wrap Up

Tools and resources you can access after purchasing:

  • Control How Data is Used in Google Analytics

    This downloadable PDF provides information on specific settings within Google Analytics that alter how data is collected and shared.

  • Google Analytics Support

    This PDF contains links to resources curated by data professionals to help support your growing knowledge and skill sets in this course.

Showcase your achievement

Share your Certificate of Completion and Professional Development Badge by uploading them to your social media profiles, such as LinkedIn®², when you’ve successfully completed your course with a score of 85% or higher.

² LinkedIn is a registered trademark of LinkedIn Corporation and its affiliates in the United States and/or other countries.

Sample certificate and badge for Google Analytics course

Courses you may be interested in:

Inbound Marketing
Social Media Marketing Essentials

Frequently asked questions

This Google Analytics course could be right for you if you if you have an interest in learning about report interpretation for data collection and analysis. Google Analytics could also help you grow your career in the digital marketing field.

Purchasing our professional development Google Analytics course is a great first step in growing your data interpretation skills. You should purchase this course if you're interested in learning more about how to apply basic techniques of segmentation and remarketing.

Everyone is welcome to take our Google Analytics course. No application is necessary.

All levels and skillsets are welcome to take the Google Analytics non-credit course. There are no prerequisites for this course.

This course helps prepare you to test for Google Analytics IQ Certification. This course is not endorsed by Google, LLC. Google is a registered trademark of Google, LLC

The Google Analytics course has four modules comprised of subjects like “configuration of Google Analytics” and “interpretation of Google Analytics Reports.” Each module has a knowledge check and brief assessment to validate your skills. You can expect the course to take about 30 hours or less, and all courses are 100% online and self-paced.


A course covers one subject and an average of 4 job-ready skills. Select courses help prepare you to test for one industry certification exam.


A track is a collection of our courses at a discounted price. All tracks help prepare you to test for at least one industry certification exam.

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