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Paid Social Media Marketing

Learn how successful digital marketers run strategic social media marketing campaigns with popular platforms such as Facebook, Instagram and more! Discover how to use social media platform tools to target the right audience, set budgets, launch and measure campaigns.

Skills you'll learn

  • Evaluate the specific advantages and outcomes associated with paid social media marketing efforts
  • Outline a strategic campaign using multiple social media platforms, target audience, competitors and budget
  • Advertise on other social media platforms, including: Twitter®, TikTok, Snapchat™, Reddit® and LinkedIn®²
  • Measure and evaluate the effectiveness of paid social media marketing campaigns

Skill modules

Advantages of Paid Social Marketing

    • Evolving Marketing Landscapes: From Advertising to Paid Social Media
    • Advertising on Social Media Platforms

Paid Social Marketing Campaign Strategy

    • Planning a Campaign
    • Executing and Evaluating Campaigns

Creating Paid Social Marketing Campaigns

    • Social Media Execution and Tactics
    • Social Media Strategy and Planning

Paid Campaign Tracking and Evaluation

    • Marketing Performance Assessment and Optimization
    • Social Media Marketing Strategies and Practices

Showcase your achievement

Share your Certificate of Completion and Professional Development Badge by uploading them to your social media profiles, such as LinkedIn®² , when you’ve successfully completed your Skills Pathway with a score of 85% or higher.


Frequently asked questions

The Paid Social Marketing Skills Pathway could be the right for you if you are interested in learning about strategic campaign building, target audiences, and evaluating your campaign efforts. This Paid Social Marketing Pathway could also help you grow your career in the digital marketing field.

Purchasing the Paid Social Marketing Skills Pathway can be a great first step in growing your campaign building skills. You should consider purchasing this Pathway if you're interested in learning more about how to create and manage an advertising campaign.

All skill levels are welcome to take this Skills Pathway. There are no prerequisites for this non-credit Pathway.

Can this Paid Social Marketing Skills Pathway help me prepare for a certification exam? This Pathway helps prepare you to test for the Meta Certified Digital Marketing Associate certification. This Pathway is not endorsed by Meta Platforms.

The Paid Social Marketing Skills Pathway has four modules comprised of subjects like “creating advertising campaigns” and “leveraging strategic campaigns.” Each module has a knowledge check and brief assessment to validate your skills. You can expect the Skills Pathway to take 4 hours or less, and all Pathway are 100% online and self-paced.

A Skills Pathway is a series of skills that can be learned over a period of time.

Prebuilt Pathway: A series of two or more existing skill modules that’s ready to launch today.

  • Training Pathway: A series of two or more one-hour skill modules that does not prepare employees for a certification exam or help them earn recertification credits.
  • Certification Pathway: Completing this Prebuilt Pathway can help employees prepare for a third-party certification exam.
  • Recertification Pathway: Completing this Prebuilt Pathway can help employees earn recertification credits for a specific agency such as SHRM® and HRCI®.

Tailored Skills Pathway: Select multiple existing skill modules to create this Pathway. Skill modules and assessments can be modified slightly to accommodate the needs of your business.

Custom Skills Pathway: Our team will build completely new skill modules and assessments for your business and workforce.