Choose which MBA/MKT brochure to download:
Master of Business Administration with a Concentration in Marketing
Master of Business Administration with a concentration in Marketing
Effective marketing can mean the difference between success and failure for a corporation. Courses such as Consumer Behavior and Applied Business Research and Statistics can help you understand the market for your product or service and allow you to position your organization to stand out. Learn how University of Phoenix can help you take the lead in marketing.
What you'll learn
The Master of Business Administration (MBA) program prepares students in the functional areas of business allowing them to develop managerial skills necessary to be effective in a rapidly changing business environment. The program is designed for students with an interest in entering or advancing their careers in business. The program reflects current research of managerial competencies as well as graduate business standards as reflected by existing national standardized graduate business tests.
In addition to the University learning goals, the MBA program prepares students to do the following:
- Recognize and solve problems systematically to make better business decisions.
- Manage, develop, and motivate personnel to meet changing organizational needs.
- Discover how diversity and values strengthen working relationships and contribute to effective problem solving.
- Leverage technology in a global environment to create sustainable competitive advantage.
- Evaluate risks and develop plans to lessen or eliminate their impact.
- Develop awareness of one's own personal values and how they affect business decision making.
- Assess whether an organization's plans and actions are aligned to meet its values.
- Integrate knowledge and reach decisions with incomplete or limited information.
- Understand a broad range of theoretical and practical applications in business.
The MBA consists of 36-54 credit hours. Thirty-six credit hours constitute the core curriculum which covers the following areas of business: management, human capital management, business law, organizational leadership, economics, accounting, applied business research & statistics, operations management, corporate finance, marketing, and strategic planning & implementation. Students can develop additional expertise in a particular area through the selection and completion of 15 credits of elective courses to earn a concentration, which may be recorded on the student's transcript.
Make an informed choice
We believe that students and families should be prepared financially for college and understand gainful employment opportunities before starting any program. So we want to ensure you have the information you need to make an informed choice - information like what it will cost, the skills you'll learn through your chosen program, and the types of occupations the program prepares you for.View the Master of Business Administration with a Concentration in Marketing gainful employment disclosures (CA).
View the Master of Business Administration with a Concentration in Marketing gainful employment disclosures (MA).
How to afford your degree
Find out how you may be able to lower your out-of pocket expenses and what options may be available to help you fund your education.
The requires a minimum of credits, which may come from a combination of required and elective courses.
Individual courses are also available.
When you need graduate-level college credit for continuing education or professional development requirements, consider enrolling in an individual course. Many of the same courses offered in our degree programs are also available for individual enrollment. It's great way to "test-drive" the University and get all the same services and support we offer in our degree programs.
Make your enrollment decision easier with our tuition tool
From finding the right college to finding time for your other work and family responsibilities - we know you have a lot on your mind. That's why we offer the tools you need to better understand your financial commitment and the Finance Advisors who can help you understand your options.
How much will it cost?
Knowing your cost commitment up-front can help you successfully plan for your degree program.
Cost breakdown 4
|Tuition (per credit) for 100/200-level courses|
|Tuition (per credit) for 300/400-level courses|
|Electronic materials fee (per course)|
|One time application fee|
Fees may be non-refundable. Students pay tuition on a course-by-course basis. All tuition and fees of the University are subject to change.
Federal Financial Aid Plan
Investigate federal financial aid options including government grants and loans. Your advisor will help you check your eligibility.
Under the Third-Party Billing Plan, University of Phoenix directly bills an approved employer for a student's tuition. To find out if your company supports direct bill, speak to your human resources department or one of our advisors.
Need more information?
An advisor can help you review your options and choose the one that’s best for you.
How can I use my Military benefits?
Whether you're serving on Active Duty, are a member of the Reserve or National Guard, or are the spouse of a military member, you're eligible for a reduction in tuition. Our special military tuition rates combined with some of the resources below can help you get started in your pursuit of a degree.
The Federal Military Tuition Assistance Program
With federal military tuition assistance, you may receive 100% federal Tuition Assistance for your military service.
Montgomery GI Bill
Post 9/11 GI Bill
If you're a veteran or military servicemember who served a minimum of 90 combined days on active duty after September 10th, 2001, you may be eligible for Post 9/11 GI benefits.
Active Duty Spouse Benefits
As a military spouse, you may be eligible for financial assistance that can help you pursue your degree.
Benefits of this degree program
Learn in an accredited business degree program.
The Accreditation Council of Business Schools and Programs, an international organization that recognizes and supports teaching excellence, accredits the Master of Business Administration degree program at University of Phoenix.
Apply business knowledge to contemporary problems.
Our MBA program provides a solid education in advanced business theory and how it relates to marketing. Most of our students are working learners who discuss how to apply these fundamentals to real-world problems. This combination of theory and practical application provides access to the workings within the complex marketing industry.
Develop in-demand marketing skills.
The curriculum development team at University of Phoenix works with faculty members and business leaders to develop an MBA program that provides skills relevant to many fields, including marketing. Explore the degree program that can help you be in demand.
Gain real-world skills in our virtual organizations.
Because University of Phoenix is committed to helping you develop real-world proficiencies that you can apply to the business world, we’ve created platforms that allow you to strengthen decision-making and critical-thinking skills. Try out our virtual organizations to further develop practical applications that are valuable in today's world.
Join our entrepreneurial alumni.
According to our Alumni Association, 11% of our 23,300 business school graduates who responded to our 2011 survey have founded a business.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.
Start your journey now
A business school designed by business for business
The University of Phoenix School of Business prepares students for the 21st-century business world by collaborating with business leaders to develop programs that align with employer needs.
World-class faculty who've been in the boardroom
School of Business faculty members hold master's degrees or higher, average 20 years of experience in their industry, and hold titles including CEO, CFO, COO and President.
Expanded learning opportunities in our academic social network
The PhoenixConnect® academic social network provides you with opportunities to extend your reach beyond your classroom to network with ambitious learners worldwide.
Representatives who are committed to your success
We provide each student with representatives who are committed to your success from the moment you ask about University of Phoenix to the day you graduate.