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Be an innovator in the marketing field

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Master of Business Administration with a concentration in Marketing

Effective marketing can mean the difference between success and failure for a corporation. Courses such as Consumer Behavior and Applied Business Research and Statistics can help you understand the market for your product or service and allow you to position your organization to stand out. Learn how University of Phoenix can help you take the lead in marketing.

What you'll learn

 
 
 

How to customize your degree

Focus your educational journey even further. By adding one of the following areas of focus, you can better tailor your degree to your career, interests and the skills you want to learn.

Make an informed choice

We believe that students and families should be prepared financially for college and understand gainful employment opportunities before starting any program. So we want to ensure you have the information you need to make an informed choice - information like what it will cost, the skills you'll learn through your chosen degree program, and the types of occupations the program prepares you for.

View this program's gainful employment disclosures.

How to afford your degree

Find out how you may be able to lower your out-of pocket expenses and what options may be available to help you fund your education.

View tuition

How to get started

Talk with an advisor to learn more about the admissions process and choose your degree program.

The requires a minimum of credits, which may come from a combination of required and elective courses.

Core courses

How to customize your degree

Focus your educational journey even further. By adding one of the following areas of focus, you can better tailor your degree to your career, interests and the skills you want to learn.

Individual courses are also available.

When you need graduate-level college credit for continuing education or professional development requirements, consider enrolling in an individual course. Many of the same courses offered in our degree programs are also available for individual enrollment. It's great way to "test-drive" the University and get all the same services and support we offer in our degree programs.

Make your enrollment decision easier with our tuition tool

From finding the right college to finding time for your other work and family responsibilities - we know you have a lot on your mind. That's why we offer the tools you need to better understand your financial commitment and the Finance Advisors who can help you understand your options.

How much will it cost?

Knowing your cost commitment up-front can help you successfully plan for your degree program.

Use our tuition calculation tool

Cash Plan

Review our Cash Plan, which gives you the option to pay course-by-course as you pursue your education.

Scholarships

Scholarships pay for tuition-related expenses and don't need to be paid back. Your advisor can help you find scholarships that you may be eligible for.

Federal Financial Aid Plan

Investigate federal financial aid options including government grants and loans. Your advisor will help you check your eligibility.

Third-party billing

Under the Third-Party Billing Plan, University of Phoenix directly bills an approved employer for a student's tuition. To find out if your company supports direct bill, speak to your human resources department or one of our advisors.

Need more information?

An advisor can help you review your options and choose the one that’s best for you.

How can I use my Military benefits?

Whether you're serving on Active Duty, are a member of the Reserve or National Guard, or are the spouse of a military member, you're eligible for a reduction in tuition. Our special military tuition rates combined with some of the resources below can help you get started in your pursuit of a degree.

The Federal Military Tuition Assistance Program

With federal military tuition assistance, you may receive 100% federal Tuition Assistance for your military service.

Montgomery GI Bill

At University of Phoenix, you can apply your Montgomery GI Bill®-Active Duty, or your Montgomery GI Bill-Selected Reserve benefits to your educational costs.

Post 9/11 GI Bill

If you're a veteran or military servicemember who served a minimum of 90 combined days on active duty after September 10th, 2001, you may be eligible for Post 9/11 GI benefits. 

Active Duty Spouse Benefits

As a military spouse, you may be eligible for financial assistance that can help you pursue your degree.

Benefits of this degree program

  • Learn in an accredited business degree program.

    The Accreditation Council of Business Schools and Programs, an international organization that recognizes and supports teaching excellence, accredits the Master of Business Administration degree program at University of Phoenix.

  • Apply business knowledge to contemporary problems.

    Our MBA program provides a solid education in advanced business theory and how it relates to marketing. Most of our students are working learners who discuss how to apply these fundamentals to real-world problems. This combination of theory and practical application provides access to the workings within the complex marketing industry.

  • Develop in-demand marketing skills.

    The curriculum development team at University of Phoenix works with faculty members and business leaders to develop an MBA program that provides skills relevant to many fields, including marketing. Explore the degree program that can help you be in demand.

  • Gain real-world skills in our virtual organizations.

    Because University of Phoenix is committed to helping you develop real-world proficiencies that you can apply to the business world, we’ve created platforms that allow you to strengthen decision-making and critical-thinking skills. Try out our virtual organizations to further develop practical applications that are valuable in today's world.

  • Join our entrepreneurial alumni.

    According to our Alumni Association, 11% of our 23,300 business school graduates who responded to our 2011 survey have founded a business.

Is this the right program for you?

Talk to an advisor who specializes in the Master of Business Administration with a concentration in Marketing degree to make sure this program fits your specific needs. You can also get to know University of Phoenix by checking out the Phoenix Prep Center.

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A business school designed by business for business

The University of Phoenix School of Business prepares students for the 21st-century business world by collaborating with business leaders to develop programs that align with employer needs.

World-class faculty who've been in the boardroom

School of Business faculty members hold master's degrees or higher and have an average of 20 years of experience as CEOs, CFOs, COOs, presidents and more.

Expanded learning opportunities in our academic social network

The PhoenixConnect® academic social network provides you with opportunities to extend your reach beyond your classroom to network with ambitious learners worldwide.

Advisors who are committed to your success

We provide each student with advisors who are committed to your success from the moment you ask about University of Phoenix to the day you graduate.