Academically reviewed by Jim Bruno, Associate Dean, College of Business and Information Technology
UNDERGRADUATE DEGREE
Prepare for careers that turn data into insights and help businesses make smarter decisions with a BS in Business Analytics.
Academically reviewed by Jim Bruno, Associate Dean, College of Business and Information Technology
Program at a glance
POSSIBLE CAREER PATHS
START YOUR APPLICATION
The Bachelor of Science in Business Analytics focuses on applying data-driven approaches to business problems and organizational decision-making. Students develop skills in identifying trends, building dashboards and visualizations, and translating data into recommendations business leaders can leverage. Coursework also covers business analysis, project execution and change management.
Combine business and data: Build analytics expertise and business acumen without pursuing a programming-heavy data science degree. Jump to courses.
Develop in-demand analytics skills valued by employers: Gain practical experience with SQL, data visualization, dashboards, business intelligence and decision modeling. Jump to career paths.
Earn skills-based badges: Earn Data Analysis & Visualization and Dashboard Design & Insights badges, with the opportunity to earn a broader Data Insights & Decision Support pathway badge by demonstrating skills across multiple courses. Learn about digital badges.
A University of Phoenix business program helps you become equipped to address today’s business challenges.”
Kathryn Uhles
Dean, College of Business and Information Technology
Learn more about Kathryn
Program at a glance
POSSIBLE CAREER PATHS
START YOUR APPLICATION
A University of Phoenix business program helps you become equipped to address today’s business challenges.”
Kathryn Uhles
Dean, College of Business and Information Technology
Learn more about Kathryn
NEXT START DATE
DEC 8
Apply by: 12/1/2026
Business analytics courses focus on data analysis, modeling, preparation and visualization, along with Structured Query Language (SQL) and database fundamentals. Coursework also extends beyond analyzing data to enterprise business intelligence, project management and stakeholder communication.
Your course schedule may vary based on transfer credits or credits earned through the University’s Prior Learning Assessment.
Core courses build the program-specific knowledge and skills for the Bachelor of Science in Business Analytics. Topics include database fundamentals, data communication and visualization, decision modeling with analytics and advanced spreadsheet applications. Coursework also covers business and marketing analytics, project execution and change management.
In the bachelor’s in business analytics, students learn how to:
Business analytics extends beyond analyzing data. The program emphasizes communicating insights to stakeholders and applying analytics within organizational contexts to support data-informed business decisions.
Elective courses explore related topics of interest that may align with specific career goals. Students can choose from topics such as generative AI in everyday life, foundations of leadership and teamwork, collaboration and conflict resolution to complement the business analytics curriculum.
General education courses help build foundational knowledge and skills that complement the online bachelor’s degree in business analytics.
General education courses can help develop skills such as:
What’s something employers are looking for in job candidates? Skills! That’s why we believe in career-focused education. Our programs are designed to help you demonstrate career-relevant skills and put them into practice within weeks, not years. Here’s how:
Curriculum
We work with a labor market analyst to identify skills today’s employers want in job candidates and embed those skills in our program’s curriculum.
Courses
Each course you take teaches specific career-relevant skills – one skill per credit, on average. For a 3-credit course, you can earn 3 career-relevant skills.
Careers
Demonstrate your newly acquired skills, earn badges, build your professional profile and show potential employers what you bring to the table.
Career paths
The Bachelor of Science in Business Analytics develops skills for roles that bridge data and business. Explore job-ready skills, potential roles such as business analyst, business operations analyst and management analyst, and the work environments where business analytics skills can be applied.
Skills learned in this program:
The BSBAN can prepare you to be a:
You may work in:
10% growth
According to the Bureau of Labor Statistics, job growth for management analysts is projected to grow much faster than the average for all occupations between 2025 and 2035.
The BLS Projected Growth for 2025-2035 is published by the US Bureau of Labor Statistics. This data reflects the BLS’ projections of national (not local) conditions. These data points are not specific to University of Phoenix students or graduates.
Our per-course pricing can help make planning for your education simple and straightforward. The tuition rates and resource fees shown below are applicable to students enrolling on or after November 2, 2026.
Undergrad
$1,458 / course
All-in price per course
Your price includes:
Cost per credit
Credits per course
$426
x3
Tuition per course
Resource fee
$1,278
+ $180[1]
Locked-in pricing guarantee
What affects the overall cost of my program?
Discover ways to save time and money on your degree with our Savings Explorer® tool:
[1] Resource fee includes: Course electronic textbooks and materials, Microsoft 365®, and access to Microsoft® Copilot and AI resources designed to support your learning, University Library and eBook collection and more.
Because we believe everyone deserves an affordable education, we work hard to help our students achieve one. Here’s a few ways you can save time, save money and avoid starting from scratch.
Your life experiences can be evaluated for potential college credit for your online Bachelor of Science in criminal justice administration degree. If you have military or law enforcement training, you can apply to have that experience evaluated for credit, including:
Your prior eligible college credits can lower your cost and help you graduate sooner. As a transfer-friendly university, we accept eligible credits from 5,000+ accredited institutions.
Are you employed? Check to see if your employer has an alliance agreement with us for education benefits. This can help you save money while gaining skills that could apply to your job.
Are you a Phoenix alum? If so, you’re eligible for special tuition rates and can save up to $2,880 on a bachelor’s degree. You can also save with an alumni scholarship.
If you’re an active-duty service member in the U.S. Armed Forces or an eligible spouse or dependent, you may be eligible for a lower, military tuition rate and can save on tuition.
Do you have expertise in a specific subject? Earn college credit based on your performance on national, standardized tests to save time and money on tuition.
Everything we do has one purpose: preparing you for your career.
Skills-aligned learning
Career-relevant skills – valued by employers – in weeks. Not years you don’t have.
Career Services for Life® commitment
Career coaching, résumé support and interview prep – available to all active students and graduates for life.
Faculty who practice what they teach
Learn from professionals who average 29+ years of experience and are leaders in their fields. They bring industry insights right to the classroom, and over 80% of students surveyed recommend them. [1]
[1] Citation: June-July 2025 UOPX Biennial Alumni survey of undergraduate, graduate and doctoral alumni who reported graduating in 2024 or 2025 (1,542 respondents, 5% response rate).
85%
Immediate skills application
85% of recent graduates in a 2025 survey believe University of Phoenix helped them develop skills and knowledge that were immediately applicable to their careers. [1]
“
I like to involve the students as active participants in the teaching process."
Daniel D'Urso, MBA, MS
Faculty, College of Business and Information Technology
Accredited for 45+ years
University of Phoenix has been continually accredited by the Higher Learning Commission (HLC), hlcommission.org since 1978.
A business analytics degree combines business knowledge with data and analytics skills to support organizational decision-making. The Bachelor of Science in Business Analytics focuses on analyzing and visualizing data, identifying trends and communicating insights that can help inform business strategy and performance.
A Bachelor of Science in Business Analytics takes approximately 47 months to complete. Completion time may vary based on eligible transfer credits or credits earned through the University’s Prior Learning Assessment. Students can transfer in up to 87 eligible credits, up to 70% of the degree, which may reduce the time needed to complete the program.
The online Bachelor of Science in Business Analytics is designed to provide flexibility for working adults. Students take one five-week course at a time and can access online coursework around work, family and other responsibilities.
The Bachelor of Science in Business Analytics curriculum includes courses in data analytics, database fundamentals, SQL, data preparation, data visualization, business intelligence and decision modeling. Coursework also covers marketing analytics, project management, change management, ethical data use and data-driven business strategy, culminating in a business analytics capstone.
Business analytics focuses on using data and analytics to generate insights that support business decisions. The Bachelor of Science in Business Analytics combines data analysis and visualization with business analysis, stakeholder communication, project execution and change management.
Data science focuses on analyzing, manipulating and processing data using statistical software and data-oriented programming languages. The Bachelor of Science in Data Science covers areas such as data mining, data modeling, statistical analysis and data visualization.
The Bachelor of Science in Business Analytics is designed for students with limited or no programming background. The program is light on programming, with exposure to Structured Query Language (SQL). The curriculum focuses more broadly on using data and analytics to generate insights that support business decision-making.
The Bachelor of Science in Business Analytics includes quantitative reasoning and basic statistics. Students are required to take or waive MTH/215T Quantitative Reasoning I and MTH/216T Quantitative Reasoning II and take QNT/375T Business Data Analytics. Topics include algebra, quantitative reasoning, statistical methods, probability and applied business data analytics.
The Bachelor of Science in Business Analytics incorporates responsible AI use alongside data analysis and business decision-making. Coursework addresses using AI to support analysis and communication while emphasizing ethical data analysis, responsible decision-making, and risk and impact assessment.
Students can earn Data Analysis & Visualization and Dashboard Design & Insights badges by demonstrating specific skills. Students also can earn a broader Data Insights & Decision Support pathway badge by demonstrating skills across multiple courses. Learn about digital badges.
While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative.
Last updated: November 4, 2026