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Develop the marketing and business skills required to lead
Bachelor of Science in Business with a Concentration in Marketing

Bachelor of Science in Business with Marketing Certificate

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Marketing is a critical business function in virtually every industry — well-executed marketing can help determine a company’s success. University of Phoenix can help you gain an advantage in this exciting field with our online marketing degree. In courses like Consumer Behavior and Marketing, students will learn marketing strategies, how to get consumers’ attention, how to respond to global demands and more.

This program features the certificate option, which allows you to move core courses toward the front of your degree program so you can advance toward your career goals sooner. The certificate you earn will be an additional credential, which you can leverage to help you pursue your career goals.

Discover how the marketing degree program at University of Phoenix can help you learn fundamental marketing strategies, in turn developing innovative ideas you can put into practice immediately.

*Maryland residents completing this program will earn a Bachelor of Science in Business with an emphasis in Marketing.

What you’ll learn

The Bachelor of Science in Business (BSB) undergraduate degree program is designed to prepare graduates with the requisite knowledge, skills, and values to effectively apply various business principles and tools in an organizational setting. The BSB foundation is designed to bridge the gap between theory and practical application, while examining the areas of accounting, critical thinking and decision-making, economics, finance, business law and ethics, management, marketing, organizational behavior, business statistical techniques, and information systems. Students are required to demonstrate a comprehensive understanding of the undergraduate business curricula through an integrated topics course.

Make an informed choice

We believe that students and families should be prepared financially for college and understand gainful employment opportunities before starting any program. So we want to ensure you have the information you need to make an informed choice - information like what it will cost, the skills you'll learn through your chosen program, and the types of occupations the program prepares you for.

View the Bachelor Of Science in Business gainful employment disclosures (CA).
View the Bachelor Of Science in Business gainful employment disclosures (MA).
View the Marketing Certificate (undergraduate) gainful employment disclosures.

How to afford your degree

Find out how you may be able to lower your out-of pocket expenses and what options may be available to help you fund your education.

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How to get started

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Next steps

Learn about the admissions process and financial options for students.

A business school designed by business for business

The University of Phoenix School of Business prepares students for the 21st-century business world by collaborating with business leaders to develop programs that align with employer needs.

World-class faculty who've been in the boardroom

School of Business faculty members hold master's degrees or higher and have an average of 20 years of experience as CEOs, CFOs, COOs, presidents and more.

Expanded learning opportunities in our academic social network

The PhoenixConnect® academic social network provides you with opportunities to extend your reach beyond your classroom to network with ambitious learners worldwide.

Representatives who are committed to your success

We provide each student with representatives who are committed to your success from the moment you ask about University of Phoenix to the day you graduate.