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Develop the marketing and business skills required to lead

Bachelor of Science in Business with a Concentration in Marketing
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Bachelor of Science in Business with Marketing Certificate*

Marketing is a critical business function in virtually every industry — well-executed marketing can help determine a company’s success. University of Phoenix can help you gain an advantage in this exciting field with our online marketing degree. In courses like Consumer Behavior and Marketing, students will learn marketing strategies, how to get consumers’ attention, how to respond to global demands and more.

This program features the certificate option, which allows you to move core courses toward the front of your degree program so you can advance toward your career goals sooner. The certificate you earn will be an additional credential, which you can leverage to help you pursue your career goals.

Discover how the marketing degree program at University of Phoenix can help you learn fundamental marketing strategies, in turn developing innovative ideas you can put into practice immediately.

*Maryland residents completing this program will earn a Bachelor of Science in Business with an emphasis in Marketing.

What you’ll learn

 

The Bachelor of Science in Business (BSB) undergraduate degree program is designed to prepare graduates with the requisite knowledge, skills, and values to effectively apply various business principles and tools in an organizational setting. The BSB foundation is designed to bridge the gap between theory and practical application, while examining the areas of accounting, critical thinking and decision-making, economics, finance, business law and ethics, management, marketing, organizational behavior, business statistical techniques, and information systems. Students are required to demonstrate a comprehensive understanding of the undergraduate business curricula through an integrated topics course.

 
 

Make an informed choice

We believe that students and families should be prepared financially for college and understand gainful employment opportunities before starting any program. So we want to ensure you have the information you need to make an informed choice - information like what it will cost, the skills you'll learn through your chosen program, and the types of occupations the program prepares you for.

View the Bachelor Of Science in Business gainful employment disclosures.
View the Marketing Certificate (undergraduate) gainful employment disclosures.

How to afford your degree

Find out how you may be able to lower your out-of pocket expenses and what options may be available to help you fund your education.

View tuition

How to get started

Talk with a representative to learn more about the admissions process and choose your degree program.

The requires a minimum of credits, which may come from a combination of required and elective courses.

To view all the courses you’ll need to complete this degree program, visit our General Education requirements page.

Core courses

Make your work experience count

University of Phoenix allows you to apply relevant learning, work and life experiences to college credits through the Prior Learning Assessment process. Speak with a representative to find out if you can fulfill some elective, interdisciplinary and/or general education courses by going through the PLA process.

Make your enrollment decision easier with our tuition tool

From finding the right college to finding time for your other work and family responsibilities - we know you have a lot on your mind. That's why we offer the tools you need to better understand your financial commitment and the Finance Advisors who can help you understand your options.

How much will it cost?

Knowing your cost commitment up-front can help you successfully plan for your degree program.

Use our tuition calculation tool

Cash Plan

Review our Cash Plan, which gives you the option to pay course-by-course as you pursue your education.

Scholarships

Scholarships pay for tuition-related expenses and don't need to be paid back. Your advisor can help you find scholarships that you may be eligible for.

Prior Learning Assessment

Learn about how you can fulfill some credit requirements from prior experience, professional training, licenses, certificates and transcripts from previously attended colleges and institutions.

Federal Financial Aid Plan

Investigate federal financial aid options including government grants and loans. Your advisor will help you check your eligibility.

Third-party billing

Under the Third-Party Billing Plan, University of Phoenix directly bills an approved employer for a student's tuition. To find out if your company supports direct bill, speak to your human resources department or one of our advisors.

Need more information?

An advisor can help you review your options and choose the one that’s best for you.

How can I use my Military benefits?

Whether you're serving on Active Duty, are a member of the Reserve or National Guard, or are the spouse of a military member, you're eligible for a reduction in tuition. Our special military tuition rates combined with some of the resources below can help you get started in your pursuit of a degree.

The Federal Military Tuition Assistance Program

With federal military tuition assistance, you may receive 100% federal Tuition Assistance for your military service.

Montgomery GI Bill

At University of Phoenix, you can apply your Montgomery GI Bill®-Active Duty, or your Montgomery GI Bill-Selected Reserve benefits to your educational costs.

Post 9/11 GI Bill

If you're a veteran or military servicemember who served a minimum of 90 combined days on active duty after September 10th, 2001, you may be eligible for Post 9/11 GI benefits. 

Active Duty Spouse Benefits

As a military spouse, you may be eligible for financial assistance that can help you pursue your degree.

Benefits of this degree program

  • Develop in-demand, 21st-century skills.

    The marketing concentration builds upon foundational marketing courses to increase knowledge of consumer behavior, advertising and other strategic marketing tasks to maintain a company’s brand and relationship with clients, and to reach revenue targets. Skills learned include:

    • Identifying customer needs and determining the best marketing channels and messages.
    • Setting prices for products.
    • Analyzing and measuring promotional success.
    • Global marketing.
    • Public relations.
  • These skills may help graduates find opportunities in the marketing field, including positions such as marketing managers and specialists.

  • Learn in an accredited business degree program.

    The Accreditation Council of Business Schools and Programs, an international organization that recognizes and supports teaching excellence, accredits the Bachelor of Science in Business degree program at University of Phoenix.

  • Gain knowledge from faculty with working know-how.

    University of Phoenix faculty members have work experience in the fields they teach, offering you insiders’ views of what’s happening in the business world.

  • Experience our 800,000+ member academic social network.

    Connect to other ambitious learners through our PhoenixConnect® academic social network. Here, you can interact with students and faculty, collaborate on projects or simply share ideas with members from all around the country — all from the comfort of your computer.

Is this the right program for you?

The fastest way to discover how University of Phoenix can help you step into the dynamic world of marketing is by talking with an Enrollment Representative.

Accreditation Council for Business Schools & Programs

View the completion and first-year persistence rates for all ACBSP-accredited business and accounting programs.

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A business school designed by business for business

The University of Phoenix School of Business prepares students for the 21st-century business world by collaborating with business leaders to develop programs that align with employer needs.

World-class faculty who've been in the boardroom

School of Business faculty members hold master's degrees or higher and have an average of 20 years of experience as CEOs, CFOs, COOs, presidents and more.

Expanded learning opportunities in our academic social network

The PhoenixConnect® academic social network provides you with opportunities to extend your reach beyond your classroom to network with ambitious learners worldwide.

Representatives who are committed to your success

We provide each student with representatives who are committed to your success from the moment you ask about University of Phoenix to the day you graduate.