Bachelor of Science in Business with a concentration in Marketing

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Develop the marketing and business skills required to lead

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Bachelor of Science in Business with a concentration in Marketing*

Marketing is a critical business function in virtually every industry — well-executed marketing can help determine a company’s success. University of Phoenix can help you gain an advantage in this exciting field. In courses like Consumer Behavior and Marketing, students will learn marketing strategies, how to get consumers’ attention, how to respond to global demands and more. Discover how University of Phoenix can help you learn fundamental marketing strategies, in turn developing innovative ideas you can put into practice immediately.

*Maryland residents completing this program will earn a Bachelor of Science in Business with an emphasis in Marketing.

What you’ll learn

How to afford your degree

Use the information below or speak with a Finance Advisor to better understand your financial options. You'll also find out how you may be able to lower your out-of-pocket expense and what options may be available to help you fund your education.

How to get started

Learn more about the admissions process that takes place after talking with an advisor and choosing your degree program.

The curriculum of the Bachelor of Science in Business with a concentration in Marketing degree program consists of 120 credit hours. To view all the courses you’ll need to complete this degree program, visit our General Education requirements page.

Core Courses

Speak to an advisor about the admissions process

Make your work experience count

University of Phoenix allows you to apply relevant learning, work and life experiences to college credits through the Prior Learning Assessment process. Speak with an advisor to find out if you can fulfill some elective, interdisciplinary and/or general education courses by going through the PLA process.

Make your enrollment decision easier with our tuition tool

From finding the right college to finding time for your other work and family responsibilities - we know you have a lot on your mind. That's why we offer the tools you need to better understand your financial commitment and the Finance Advisors who can help you understand your options.

How much will it cost?

Knowing your cost commitment up-front can help you successfully plan for your degree program.

Estimate Tuition

Cash Plan

Review our Cash Plan, which gives you the option to pay course-by-course as you pursue your education.

Scholarships

Scholarships pay for tuition-related expenses and don't need to be paid back. Your advisor can help you find scholarships that you may be eligible for.

Prior Learning Assessment

Learn about how you can fulfill some credit requirements from prior experience, professional training, licenses, certificates and transcripts from previously attended colleges and institutions.

Federal Financial Aid Plan

Investigate federal financial aid options including government grants and loans. Your advisor will help you check your eligibility.

Third-party billing

Under the Third-Party Billing Plan, University of Phoenix directly bills an approved employer for a student's tuition. To find out if your company supports direct bill, speak to your human resources department or one of our advisors.

Need more information?

An advisor can help you review your options and choose the one that’s best for you.

How can I use my Military benefits?

Whether you're serving on Active Duty, are a member of the Reserve or National Guard, or are the spouse of a military member, you're eligible for a reduction in tuition. Our special military tuition rates combined with some of the resources below can help you get started in your pursuit of a degree.

The Federal Military Tuition Assistance Program

With federal military tuition assistance, you may receive 100% federal Tuition Assistance for your military service.

Montgomery GI Bill

At University of Phoenix, you can apply your Montgomery GI Bill-Active Duty, or your Montgomery GI Bill-Selected Reserve to your educational costs.

Post 9/11 GI Bill

If you're a veteran or military servicemember who served a minimum of 90 combined days on active duty after September 10th, 2001, you may be eligible for Post 9/11 GI benefits.

Active Duty Spouse Benefits

As a military spouse, you may be eligible for financial assistance that can help you pursue your degree.

Benefits of this degree program

Develop in-demand, 21st-century skills.

The marketing concentration builds upon foundational marketing courses to increase knowledge of consumer behavior, advertising and other strategic marketing tasks to maintain a company’s brand and relationship with clients, and to reach revenue targets. Skills learned include:

» Identifying customer needs and determining the best marketing channels and messages.
» Setting prices for products.
» Analyzing and measuring promotional success.
» Global marketing.
» Public relations.

These skills may help graduates find opportunities in the marketing field, including positions such as marketing managers and specialists.
Learn in an accredited business degree program.

The Accreditation Council of Business Schools and Programs, an international organization that recognizes and supports teaching excellence, accredits the Bachelor of Science in Business degree program at University of Phoenix.
Gain knowledge from faculty with working know-how.

University of Phoenix faculty members have work experience in the fields they teach, offering you insiders’ views of what’s happening in the business world.
Experience our 600,000+ member academic social network.

Connect to other ambitious learners through our PhoenixConnect® academic social network. Here, you can interact with students and faculty, collaborate on projects or simply share ideas with members from all around the country — all from the comfort of your computer.

Is this the right program for you?

The fastest way to discover how University of Phoenix can help you step into the dynamic world of marketing is by talking with an Enrollment Advisor.

The Presidents' Alliance

University of Phoenix has joined the Presidents’ Alliance for Excellence in Student Learning and Accountability, which is part of the nonprofit group the New Leadership Alliance. As a volunteer member of the Presidents’ Alliance, we have made a commitment to significantly improve assessment of and accountability for student learning outcomes.

Learning outcomes

To fulfill that commitment and to engage in continuous improvement of programs, University of Phoenix has reported on the learning outcomes for our degree programs, as well as the process of gathering and analyzing the information. Our aim is to share student outcomes to monitor the effectiveness of our programs and enable improvement.

Review the learning outcomes report for the Bachelor of Science in Business program.

While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Advisor.

A business school designed by business for business

The University of Phoenix School of Business prepares students for the rapid change that characterizes the 21st century business world. Curriculum specialists collaborate with business leaders to develop and evaluate our programs to align with employer needs. Our programs are designed to ensure that our students develop the skills that will help them become trailblazers in shifting markets. Speak to an Enrollment Advisor today about joining other ambitious learners who are preparing to lead.

World-class faculty who've been in the boardroom

You'll learn how to put theory into practice because our faculty members are selected based upon their academic achievements and industry experience. School of Business faculty have an average of 18 years of experience in their fields and hold master's degrees or higher. We have CEOs, CFOs, COOs and presidents who are faculty members, so you receive insiders’ views of the business world — direct from the boardroom.

Expanded learning opportunities in our academic social network

The PhoenixConnect® academic social network gives enrolled students and faculty members an opportunity to interact with more than 600,000 University of Phoenix members in real time. Extend your reach beyond your classroom to network about new career possibilities and collaborate on team projects with ambitious learners worldwide who share similar interests and goals.

Advisors who are committed to your success

At University of Phoenix, we provide each student with a team of advisors who stay with you until you graduate. They consult with you about the application process, financial aid, courses and general college information. Your team is made up of an Academic Advisor, Enrollment Advisor and Finance Advisor who are committed to your success from the moment you ask about University of Phoenix to the day you graduate.