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Professional Development

How to negotiate a raise or promotion


Asking for a raise or promotion at work can be an intimidating process. It can be hard to know when you’re being underpaid, and understand your market value in a culture that still treats talking about salaries as “taboo.” Self-advocating for your worth can have huge personal and professional benefits, despite potential high stakes. Even […]

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Digital Marketing

Inbound vs. outbound marketing


Today’s marketing landscape is dominated by two separate but equally prominent models: outbound marketing and inbound marketing. Both inbound and outbound marketing tactics are incredibly important in today’s marketing landscape.  Each tactic has its benefits and drawbacks that you may encounter through trial and error – which we will explore further, there is always room […]

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Digital Marketing

Digital marketing job skills


Digital marketing is a broad field that is constantly growing and changing, with new developments such as the Internet of Things (IoT) creating even more possibilities. Moreover, BLS projects a 10% increase in digital marketing job openings between 2020 and 2030. As the world of digital marketing continues to evolve, employers are seeking employees who […]

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Professional Development

How to set Professional Development goals and create a Professional Development plan


Professional development is the process of setting goals, continuing education and undertaking additional education to further one’s career and professional prospects. When done right, this process can be used throughout one’s career — a proverbial, perpetual sharpening of the sword — and it all starts with a plan. A professional development (PD) plan is a […]

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Professional Development

How to improve your job skills and grow professionally


If you want to grow your career, improving your job skills is an important step. Investing in your career by developing new skills and abilities can lead to additional opportunities.   1.   Review your goals Before you can effectively decide what job skills you should pursue, it is important to review your professional goals. Having […]

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Digital Marketing

7 types of social media certifications and how to earn them


A social media certification is a type of digital marketing certification that indicates you are proficient in various social media marketing skills. Ideally, this certification should come from a very credible leader in the digital marketing space. Digital marketing skills are becoming more valuable as online business pursuits continue to expand. This type of industry […]

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Professional Development

How to showcase professional development courses on a resume


Whether you realize it or not, you should be updating your resume at least twice a year. This is especially true as you gain new skillsets. In addition, every time you apply for a new job, you should update your resume to present the most competitive candidate. Although you may be already showcasing your most […]

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Professional Development

How does professional development fit into the “Great Resignation”?


The “Great Resignation” is a term that was used to describe the U.S.’s quitting rate, which reached a 20-year high in November 2021. The COVID-19 pandemic kicked off this phenomenon, not only with record-breaking lay-offs but with an incredibly tight labor market that affected employers, employees, and consumers in profound ways. According to Pew Research, […]

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Professional Development

How professional development can make you a stronger leader


Professional development courses are a chance for you to develop a new skill, refresh yourself on an old skill, or stay up-to-date on the latest advancements in your field. Taking a professional development course is a great way to enhance your career, but it also helps to make you a stronger leader.   Professional development skills […]

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Information Technology

Helpful scrum job skills


You may have heard the term Scrum and derivatives like Scrum Master and Product Owner get thrown around a lot lately. That’s because this popular framework, based on Agile methodologies, is gaining traction among companies in different industries Many professionals are now signing up to get Scrum Master certifications to make them more marketable to […]