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Digital Marketing

Inbound vs. outbound marketing


Today’s marketing landscape is dominated by two separate but equally prominent models: outbound marketing and inbound marketing. Both inbound and outbound marketing tactics are incredibly important in today’s marketing landscape.  Each tactic has its benefits and drawbacks that you may encounter through trial and error – which we will explore further, there is always room […]

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Digital Marketing

Digital marketing job skills


Digital marketing is a broad field that is constantly growing and changing, with new developments such as the Internet of Things (IoT) creating even more possibilities. Moreover, BLS projects a 10% increase in digital marketing job openings between 2020 and 2030. As the world of digital marketing continues to evolve, employers are seeking employees who […]

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Digital Marketing

7 types of social media certifications and how to earn them


A social media certification is a type of digital marketing certification that indicates you are proficient in various social media marketing skills. Ideally, this certification should come from a very credible leader in the digital marketing space. Digital marketing skills are becoming more valuable as online business pursuits continue to expand. This type of industry […]

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Digital Marketing

Social media job skills


Social media jobs are highly sought-after. On average, 31,100 job openings are projected each year in advertising, promotions, and for marketing managers. For businesses, the efficient ability to connect with consumers is the main driver for this engagement. Whether it be hashtags, tweets, or posts, sharing content on various platforms has gained traction over the […]

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Digital Marketing

What is Google Analytics and why is it important for digital marketers?


As a website tracking tool, Google Analytics allows you to collect and analyze data about users and how they interact with your site. Over the years, Google Analytics has become one of the most popular digital marketing tools. World Wide Web Technology Surveys (W3 Techs) claims that “Google Analytics is used by 86.5% of all […]

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Digital Marketing

14 ways to use Google Analytics


In today’s digital, connected world, website analytics are essential for businesses and organizations. The data from these tools can track audience behavior and help find problems with your site or application. You can also assess marketing campaign performances and make changes to ads and budgets. Worldwide, more than 28 million sites rely on data from […]

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Digital Marketing

What is a content marketing strategy?


The goal of content marketing is to attract and engage an audience by developing and publishing relevant content, such as articles, photos, and podcasts. However, creating and distributing content is only one part of the formula. Content marketing strategy drives what you publish and what channels you use to distribute it. Through strategic planning and […]

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Digital Marketing

Which digital marketing certification is best?


The world of digital marketing is changing all the time. Brands today can engage their audiences in ways that were inconceivable to marketers 20 years ago. As technology advances and becomes more ubiquitous in our daily lives, our collective understanding of digital marketing will continue to evolve. To keep up with these dramatic changes, professionals […]

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Digital Marketing

What is a digital marketing specialist and how can you become one?


Digital marketers have become a key part of any team as more and more companies experience higher levels of digital transformation. As the name suggests, a digital marketer uses digital channels to create marketing campaigns. There are several types of digital marketing, and as a professional digital marketer, you may use more than one of […]

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Digital Marketing

How to get Google Ads certified


Earning a Google Ads certification is not only useful in today’s digital marketing landscape, its value extends into other areas within the digital marketing space.  While Google Ads is a worthwhile certification in its own right, by pairing it with other wide-ranging marketing skills through taking digital marketing courses, or with specific complementary skills by […]