Facebook Blueprint is an e-learning platform that offers several certifications. Each certification teaches a different skill pertaining to the use of Facebook as a professional tool. This platform can be used for employee training as well as professional development. These certifications often signal to employers that you understand how to use Facebook for social media […]
Google Ads is a program developed by Google to allow users to run advertisements on the search engine, Chrome browser, and in Google Maps. The program allows users to reach out to their target audience and track the success of their advertising campaigns. Because Google is such a popular browsing and search service, Google ad […]
As a digital marketer, you are poised for significant advantage if you know how to run a paid social media campaign. In the current marketing landscape, social media is one of the best ways to build a brand and produce significant returns on investment. Those who take it upon themselves to learn the ins and […]
Though its main principles have been in use within marketing since the mid-1800s and it is now a ubiquitous part of the business and marketing world, inbound marketing as a collective concept is relatively new. The term “inbound marketing” came into existence in 2005 after being coined by co-founder and CEO of HubSpot, Brian Halligan. […]
Start and finish this short, self-led course at your convenience. As you learn and build the key skills employers seek in this dynamic field, you can begin applying them immediately within any business — even your own.
Social Media Marketing (SMM) is a crucial way to reach customers, clients and fans of a brand or business in the modern, internet-connected world. With most businesses using social media to reach a target audience through digital platforms like Facebook, LinkedIn, Twitter and Instagram, digital marketing has become a massive, vital new field for marketers.
Ever wonder why some pages pop up at the top of your internet search results and others — maybe yours — languish down the list? When it comes to ranking toward the top of a search engine query, the magic of landing on top isn’t, as it turns out, magic at all. It’s just good search engine optimization (SEO).
New track is designed for busy adults to gain in-demand social media marketing job skills The Great Resignation continues to be part of the landscape for today’s workforce as many working adults are ready to shift their career focus and strategy. During National Career Development Month, University of Phoenix shares that it has expanded its support […]
University of Phoenix supports accelerated learning in a rapidly growing field with the launch of Digital Marketing professional development courses . Professional development courses at the University are designed to help busy adults develop career-ready job skills in growing fields within a short time.