New track offers busy adults opportunity to gain in-demand digital marketing skills in growing career field
According to Emsi Burning Glass, a leader in labor market analysis, there have been over 16,000 unique job openings for digital marketing related roles over the last 12 months. There has been a 188% increase from a year ago; from 2,026 unique digital marketing related job openings in November 2020, to 5,832 in October 2021.
The digital marketing track helps individuals quickly upgrade their toolbox with real-world skills employers want — so they can stay competitive in today’s growing digital marketing field.”
– Mukund Sudarsan, vice president general manager of Professional Development at University of Phoenix
The new Digital Marketing track courses are mapped to in-demand skills employers frequently post in job descriptions, as identified by Emsi Burning Glass. These job skills include understanding search engine optimization, developing digital media and lead generation strategies, using Google Analytics, and launching Google Ads campaigns.
The track, which contains six courses, can also prepare individuals to test for Facebook and Google certification exams. The University’s noncredit professional development courses are 100% online, self-directed, and typically take about 30 hours to complete, so learners can finish them on their own schedule.
Learners can review and complete the assessments as many times as they like to ensure they are grasping key concepts and demonstrating the new skill. Upon successful completion of a course, participants can also showcase their new-found skills to employers by sharing a certificate of completion.