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Digital Marketing

Inbound vs. outbound marketing


Today’s marketing landscape is dominated by two separate but equally prominent models: outbound marketing and inbound marketing. Both inbound and outbound marketing tactics are incredibly important in today’s marketing landscape.  Each tactic has its benefits and drawbacks that you may encounter through trial and error – which we will explore further, there is always room […]

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Digital Marketing

Digital marketing job skills


Digital marketing is a broad field that is constantly growing and changing, with new developments such as the Internet of Things (IoT) creating even more possibilities. Moreover, BLS projects a 10% increase in digital marketing job openings between 2020 and 2030. As the world of digital marketing continues to evolve, employers are seeking employees who […]

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Digital Marketing

What is Google Analytics and why is it important for digital marketers?


As a website tracking tool, Google Analytics allows you to collect and analyze data about users and how they interact with your site. Over the years, Google Analytics has become one of the most popular digital marketing tools. World Wide Web Technology Surveys (W3 Techs) claims that “Google Analytics is used by 86.5% of all […]

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Digital Marketing

14 ways to use Google Analytics


In today’s digital, connected world, website analytics are essential for businesses and organizations. The data from these tools can track audience behavior and help find problems with your site or application. You can also assess marketing campaign performances and make changes to ads and budgets. Worldwide, more than 28 million sites rely on data from […]

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Digital Marketing

Which digital marketing certification is best?


The world of digital marketing is changing all the time. Brands today can engage their audiences in ways that were inconceivable to marketers 20 years ago. As technology advances and becomes more ubiquitous in our daily lives, our collective understanding of digital marketing will continue to evolve. To keep up with these dramatic changes, professionals […]

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Digital Marketing

What is a digital marketing specialist and how can you become one?


Digital marketers have become a key part of any team as more and more companies experience higher levels of digital transformation. As the name suggests, a digital marketer uses digital channels to create marketing campaigns. There are several types of digital marketing, and as a professional digital marketer, you may use more than one of […]

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Digital Marketing

How to get Google Ads certified


Earning a Google Ads certification is not only useful in today’s digital marketing landscape, its value extends into other areas within the digital marketing space.  While Google Ads is a worthwhile certification in its own right, by pairing it with other wide-ranging marketing skills through taking digital marketing courses, or with specific complementary skills by […]

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Digital Marketing

Facebook Blueprint certifications: What are they and are they worth it?


Facebook Blueprint is an e-learning platform that offers several certifications. Each certification teaches a different skill pertaining to the use of Facebook as a professional tool.  This platform can be used for employee training as well as professional development. These certifications often signal to employers that you understand how to use Facebook for social media […]

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Digital Marketing

How to use Google Ads for a successful marketing campaign


Google Ads is a program developed by Google to allow users to run advertisements on the search engine, Chrome browser, and in Google Maps. The program allows users to reach out to their target audience and track the success of their advertising campaigns. Because Google is such a popular browsing and search service, Google ad […]

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Digital Marketing

What is inbound marketing? Definition, strategies, and examples


Though its main principles have been in use within marketing since the mid-1800s and it is now a ubiquitous part of the business and marketing world, inbound marketing as a collective concept is relatively new. The term “inbound marketing” came into existence in 2005 after being coined by co-founder and CEO of HubSpot, Brian Halligan. […]