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Information Technology

Helpful scrum job skills


You may have heard the term Scrum and derivatives like Scrum Master and Product Owner get thrown around a lot lately. That’s because this popular framework, based on Agile methodologies, is gaining traction among companies in different industries Many professionals are now signing up to get Scrum Master certifications to make them more marketable to […]

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Digital Marketing

Social media job skills


Social media jobs are highly sought-after. On average, 31,100 job openings are projected each year in advertising, promotions, and for marketing managers. For businesses, the efficient ability to connect with consumers is the main driver for this engagement. Whether it be hashtags, tweets, or posts, sharing content on various platforms has gained traction over the […]

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Digital Marketing

What is Google Analytics and why is it important for digital marketers?


As a website tracking tool, Google Analytics allows you to collect and analyze data about users and how they interact with your site. Over the years, Google Analytics has become one of the most popular digital marketing tools. World Wide Web Technology Surveys (W3 Techs) claims that “Google Analytics is used by 86.5% of all […]

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Professional Development

What is professional development?


Professional development involves pursuing new skills, knowledge, or accreditation after joining the public workforce. Professional development is important for keeping up with recent trends or advances in your industry. It can also help with career advancement by providing new opportunities to build skills that may help qualify you for certification necessary for promotions. Some employees […]

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Professional Development

Why professional development matters


Professional Development efforts focus on expanding your career-related skillset. You can accomplish this by taking courses, attending workshops, finding a mentor, or learning a new skill on your own. For the average worker, education ends after college, especially if you can secure a job in your chosen field. After you enter the workforce, your time […]

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Digital Marketing

14 ways to use Google Analytics


In today’s digital, connected world, website analytics are essential for businesses and organizations. The data from these tools can track audience behavior and help find problems with your site or application. You can also assess marketing campaign performances and make changes to ads and budgets. Worldwide, more than 28 million sites rely on data from […]

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Digital Marketing

What is a content marketing strategy?


The goal of content marketing is to attract and engage an audience by developing and publishing relevant content, such as articles, photos, and podcasts. However, creating and distributing content is only one part of the formula. Content marketing strategy drives what you publish and what channels you use to distribute it. Through strategic planning and […]

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Digital Marketing

Which digital marketing certification is best?


The world of digital marketing is changing all the time. Brands today can engage their audiences in ways that were inconceivable to marketers 20 years ago. As technology advances and becomes more ubiquitous in our daily lives, our collective understanding of digital marketing will continue to evolve. To keep up with these dramatic changes, professionals […]

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Digital Marketing

What is a digital marketing specialist and how can you become one?


Digital marketers have become a key part of any team as more and more companies experience higher levels of digital transformation. As the name suggests, a digital marketer uses digital channels to create marketing campaigns. There are several types of digital marketing, and as a professional digital marketer, you may use more than one of […]

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Digital Marketing

How to get Google Ads certified


Earning a Google Ads certification is not only useful in today’s digital marketing landscape, its value extends into other areas within the digital marketing space.  While Google Ads is a worthwhile certification in its own right, by pairing it with other wide-ranging marketing skills through taking digital marketing courses, or with specific complementary skills by […]