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Digital Marketing

What is inbound marketing? Definition, strategies, and examples


Though its main principles have been in use within marketing since the mid-1800s and it is now a ubiquitous part of the business and marketing world, inbound marketing as a collective concept is relatively new. The term “inbound marketing” came into existence in 2005 after being coined by co-founder and CEO of HubSpot, Brian Halligan. […]

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Information Technology

The basics of Scrum: methodology and framework


Scrum is a project management framework designed to improve the process of creating, refining and delivering high-quality products to customers. It emphasizes teamwork, collaboration, problem-solving, communication, transparency and continual improvement among team members. Though it shares similarities with Kanban, scrum is a unique form of agile project planning. Scrum gets its name from a rugby […]

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Digital Marketing

Build search engine optimization job skills employers want with an introduction course


Start and finish this short, self-led course at your convenience. As you learn and build the key skills employers seek in this dynamic field, you can begin applying them immediately within any business — even your own.

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Information Technology

Build skills employers want with a Scrum fundamentals course


Start and finish this short, self-led course at your convenience. As you learn and build these highly-desirable skills, you can begin applying the scrum framework immediately in any business setting.

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Healthcare

Build skills employers want with an electronic medical records course


Start and finish this short, self-led course at your convenience. As you learn and build in-demand skills in this fast-growing field, you can begin applying them immediately in any healthcare setting.

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Education

5 educational learning theories and how to apply them


Teaching and learning may appear to be a universal experience. After all, everyone goes to school and learns more or less the same thing, right? Well, not quite. Read on to learn more…

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Education

7 adult learning theories and principles to enhance your education


Going to school is one thing. Going to school as an adult is another. Just as adults think, act, and process information differently than children, so too do they learn differently. In fact, there’s a lot of research out there about what makes a learning style effective for an adult. Here, we explore seven of the best adult learning theories, or adult learning styles, in play today.

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Healthcare

What is medical billing and coding? How to get started


If you’ve ever visited a physician, chances are you’ve seen a bill with some mysterious numbers listed (besides the amount owed). Known as medical codes, these numbers play an important role outside of the doctor’s office. And understanding what they are and how they work is the first step toward a career path in medical billing and coding.

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Digital Marketing

What Is Social Media Marketing? How to Get Started


Social Media Marketing (SMM) is a crucial way to reach customers, clients and fans of a brand or business in the modern, internet-connected world. With most businesses using social media to reach a target audience through digital platforms like Facebook, LinkedIn, Twitter and Instagram, digital marketing has become a massive, vital new field for marketers.

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Information Technology

Kanban vs. Scrum: 7 Key Differences and Similarities


If you’re getting involved in Agile methodology and Agile project management, software development, sprint planning or any other facet of product development and cross-functional project planning, Scrum, or possibly Kanban, is probably on your radar.