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Professional Development

What is professional development?


Professional development involves pursuing new skills, knowledge, or accreditation after joining the public workforce. Professional development is important for keeping up with recent trends or advances in your industry. It can also help with career advancement by providing new opportunities to build skills that may help qualify you for certification necessary for promotions. Some employees […]

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Professional Development

Why professional development matters


Professional Development efforts focus on expanding your career-related skillset. You can accomplish this by taking courses, attending workshops, finding a mentor, or learning a new skill on your own. For the average worker, education ends after college, especially if you can secure a job in your chosen field. After you enter the workforce, your time […]

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Digital Marketing

14 ways to use Google Analytics


In today’s digital, connected world, website analytics are essential for businesses and organizations. The data from these tools can track audience behavior and help find problems with your site or application. You can also assess marketing campaign performances and make changes to ads and budgets. Worldwide, more than 28 million sites rely on data from […]

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Digital Marketing

What is a content marketing strategy?


The goal of content marketing is to attract and engage an audience by developing and publishing relevant content, such as articles, photos, and podcasts. However, creating and distributing content is only one part of the formula. Content marketing strategy drives what you publish and what channels you use to distribute it. Through strategic planning and […]

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Digital Marketing

Which digital marketing certification is best?


The world of digital marketing is changing all the time. Brands today can engage their audiences in ways that were inconceivable to marketers 20 years ago. As technology advances and becomes more ubiquitous in our daily lives, our collective understanding of digital marketing will continue to evolve. To keep up with these dramatic changes, professionals […]

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Digital Marketing

What is a digital marketing specialist and how can you become one?


Digital marketers have become a key part of any team as more and more companies experience higher levels of digital transformation. As the name suggests, a digital marketer uses digital channels to create marketing campaigns. There are several types of digital marketing, and as a professional digital marketer, you may use more than one of […]

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Digital Marketing

How to get Google Ads certified


Earning a Google Ads certification is not only useful in today‚Äôs digital marketing landscape, its value extends into other areas within the digital marketing space.  While Google Ads is a worthwhile certification in its own right, by pairing it with other wide-ranging marketing skills through taking digital marketing courses, or with specific complementary skills by […]

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Digital Marketing

Facebook Blueprint certifications: What are they and are they worth it?


Facebook Blueprint is an e-learning platform that offers several certifications. Each certification teaches a different skill pertaining to the use of Facebook as a professional tool.  This platform can be used for employee training as well as professional development. These certifications often signal to employers that you understand how to use Facebook for social media […]

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Digital Marketing

How to use Google Ads for a successful marketing campaign


Google Ads is a program developed by Google to allow users to run advertisements on the search engine, Chrome browser, and in Google Maps. The program allows users to reach out to their target audience and track the success of their advertising campaigns. Because Google is such a popular browsing and search service, Google ad […]

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Digital Marketing

How to run an effective paid social marketing campaign


As a digital marketer, you are poised for significant advantage if you know how to run a paid social media campaign. In the current marketing landscape, social media is one of the best ways to build a brand and produce significant returns on investment. Those who take it upon themselves to learn the ins and […]