The world of digital marketing is changing all the time. Brands today can engage their audiences in ways that were inconceivable to marketers 20 years ago. As technology advances and becomes more ubiquitous in our daily lives, our collective understanding of digital marketing will continue to evolve. To keep up with these dramatic changes, professionals […]
Digital marketers have become a key part of any team as more and more companies experience higher levels of digital transformation. As the name suggests, a digital marketer uses digital channels to create marketing campaigns. There are several types of digital marketing, and as a professional digital marketer, you may use more than one of […]
Earning a Google Ads certification is not only useful in today’s digital marketing landscape, its value extends into other areas within the digital marketing space. While Google Ads is a worthwhile certification in its own right, by pairing it with other wide-ranging marketing skills through taking digital marketing courses, or with specific complementary skills by […]
Facebook Blueprint is an e-learning platform that offers several certifications. Each certification teaches a different skill pertaining to the use of Facebook as a professional tool. This platform can be used for employee training as well as professional development. These certifications often signal to employers that you understand how to use Facebook for social media […]
Google Ads is a program developed by Google to allow users to run advertisements on the search engine, Chrome browser, and in Google Maps. The program allows users to reach out to their target audience and track the success of their advertising campaigns. Because Google is such a popular browsing and search service, Google ad […]
As a digital marketer, you are poised for significant advantage if you know how to run a paid social media campaign. In the current marketing landscape, social media is one of the best ways to build a brand and produce significant returns on investment. Those who take it upon themselves to learn the ins and […]
Scrum is a process framework that guides a team through a product development process and is most commonly used in software development. Essentially, the goal of a scrum framework is to encourage teams to be able to dynamically adjust to new information and demands, to constantly improve upon the product. Scrum is a highly popular […]
Though its main principles have been in use within marketing since the mid-1800s and it is now a ubiquitous part of the business and marketing world, inbound marketing as a collective concept is relatively new. The term “inbound marketing” came into existence in 2005 after being coined by co-founder and CEO of HubSpot, Brian Halligan. […]
Scrum is a project management framework designed to improve the process of creating, refining and delivering high-quality products to customers. It emphasizes teamwork, collaboration, problem-solving, communication, transparency and continual improvement among team members. Though it shares similarities with Kanban, scrum is a unique form of agile project planning. Scrum gets its name from a rugby […]
Start and finish this short, self-led course at your convenience. As you learn and build the key skills employers seek in this dynamic field, you can begin applying them immediately within any business — even your own.