A social media certification is a type of digital marketing certification that indicates you are proficient in various social media marketing skills. Ideally, this certification should come from a very credible leader in the digital marketing space. Digital marketing skills are becoming more valuable as online business pursuits continue to expand. This type of industry […]
Whether you realize it or not, you should be updating your resume at least twice a year. This is especially true as you gain new skillsets. In addition, every time you apply for a new job, you should update your resume to present the most competitive candidate. Although you may be already showcasing your most […]
The “Great Resignation” is a term that was used to describe the U.S.’s quitting rate, which reached a 20-year high in November 2021. The COVID-19 pandemic kicked off this phenomenon, not only with record-breaking lay-offs but with an incredibly tight labor market that affected employers, employees, and consumers in profound ways. According to Pew Research, […]
Professional development courses are a chance for you to develop a new skill, refresh yourself on an old skill, or stay up-to-date on the latest advancements in your field. Taking a professional development course is a great way to enhance your career, but it also helps to make you a stronger leader. Professional development skills […]
You may have heard the term Scrum and derivatives like Scrum Master and Product Owner get thrown around a lot lately. That’s because this popular framework, based on Agile methodologies, is gaining traction among companies in different industries Many professionals are now signing up to get Scrum Master certifications to make them more marketable to […]
Social media jobs are highly sought-after. On average, 31,100 job openings are projected each year in advertising, promotions, and for marketing managers. For businesses, the efficient ability to connect with consumers is the main driver for this engagement. Whether it be hashtags, tweets, or posts, sharing content on various platforms has gained traction over the […]
As a website tracking tool, Google Analytics allows you to collect and analyze data about users and how they interact with your site. Over the years, Google Analytics has become one of the most popular digital marketing tools. World Wide Web Technology Surveys (W3 Techs) claims that “Google Analytics is used by 86.5% of all […]
Professional development involves pursuing new skills, knowledge, or accreditation after joining the public workforce. Professional development is important for keeping up with recent trends or advances in your industry. It can also help with career advancement by providing new opportunities to build skills that may help qualify you for certification necessary for promotions. Some employees […]
Professional Development efforts focus on expanding your career-related skillset. You can accomplish this by taking courses, attending workshops, finding a mentor, or learning a new skill on your own. For the average worker, education ends after college, especially if you can secure a job in your chosen field. After you enter the workforce, your time […]
In today’s digital, connected world, website analytics are essential for businesses and organizations. The data from these tools can track audience behavior and help find problems with your site or application. You can also assess marketing campaign performances and make changes to ads and budgets. Worldwide, more than 28 million sites rely on data from […]