Just 12 years ago, it would have been unimaginable to access 380 million professionals from more than 200 countries with the click of a mouse. Today, that far-fetched vision is a reality for registered users of the LinkedIn® professional networking site.
If you’re like millions of other working professionals, chances are you’ve already joined the ultimate professional networking website, LinkedIn®.
Maybe you’ve created a detailed profile and linked to more than a few dozen of your colleagues—and even gotten a few glowing recommendations. But with 380 million members worldwide and two new users joining LinkedIn every second, it’s critical to do everything you can to ensure your profile stands out from the crowd and winds up in front of the right people: potential employers and recruiters.
Take this quiz to find out how your profile rates in terms of LinkedIn appeal:
B. My mother; she wrote it.
C. A series of bulleted lists without complete sentences.
D. First person. I use “I” throughout.
B. Is warm, friendly and sharp; it’s professional-looking.
C. Is a picture of my new puppy. He’s super adorable and will definitely attract attention.
B. Provides a brief snapshot of my work history, written in the first person.
C. There’s a summary section? I must have missed that.
D. Is a couple of sentences. I didn't want to provide too much information at the top.
B. I don’t have recommendations yet. Is that important?
C. From a range of colleagues, including past supervisors to current co-workers that I have carefully cultivated.
D. I have a ton, but they're all more than four years old.
B. Adding skills will get my profile viewed more often.
C. I can reorder the skills at the bottom of my profile to move important ones to the top of the list.
D. All of the above.
B. Only included positions I think are relevant to the work I want to do in the future.
C. List most jobs, but I don’t include any detail on jobs that were more than 10 years ago.
D. Included only the jobs I stuck with longest. Otherwise, it makes me look like I’ve switched jobs too often.
B. Only connect with people in my industry.
C. Picked a background banner photo that’s relevant to my industry.
D. A and B
B. Wrote a provocative headline for my profile that has nothing to do with my profession.
C. Make a point of connecting on LinkedIn with respected professionals I meet.
D. A and C
B. Interesting things I’m trying to sell.
C. Professional comments, questions or links to industry articles.
D. The same thing I might post on Twitter® or Facebook®. It’s about networking, right?
A. Added multimedia projects, such as photos, videos and slide-show presentations.
B. Hired a photographer to take a professional headshot of me in which I look friendly and engaged.
C. Posted at least seven professional recommendations.
D. All of the above.
A. Use a resume-builder feature to generate a resume from my profile.
B. Go anonymous so that others can’t tell I’ve looked at their profiles
C. Import my contacts from Facebook.
D. Turn off activity broadcasts, so everyone doesn’t know I’ve made minor changes to my profile.