ENT/527
Opportunity Assessment and Innovation
Online
Format
$2094
Estimated Tuition
3 credits
Total credits
6 weeks
Course length
Start when you're ready
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Course level: Graduate
This course is an introduction to entrepreneurship and the entrepreneurial mindset. The course will provide an overview of the challenges and opportunities of an entrepreneurship, an intrapraneurship, and a social entrepreneurship. Students will learn the process of initiating an entrepreneurial venture through the creative pursuit of ideas.
Prerequisites
This graduate level course requires proof of completion of a Bachelor's degree. Be prepared to provide documentation during the checkout process.
What you'll learn
Course skills and outcomes
- Assess how entrepreneurship, intrapreneurship, and social entrepreneurship impact the local and global economy.
- Determine factors that entrepreneurs need to consider before starting a new enterprise.
- Explain the fundamentals of a good opportunity.
- Evaluate a good business idea.
- Distinguish between social entrepreneurs, entrepreneurs, and intrapreneurs.
- Determine business success strategy using a business model.
- Examine marketing objectives and strategies.
- Assess effective marketing channels, resources and tools.
- Analyze attributes of an effective team.
- Distinguish between planning and plans.
- Examine the essential parts of a Business Plan.
- Discuss financial requirements of a Business Plan.
- Evaluate Financing Options to achieve goals.
- Distinguish methods of raising startup capital.
- Examine the pros and cons of an Initial Public Offering (IPO).
- Compare types of debt financing.
- Classify intellectual property types.
- Examine legal entity types.
- Discuss legal issues in business.
- Examine the growth process.
- Evaluate the role of a social entrepreneur.