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Opportunity Assessment and Innovation




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University of Phoenix reserves the right to modify courses. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative.

Course level: Graduate

This course is an introduction to entrepreneurship and the entrepreneurial mindset. The course will provide an overview of the challenges and opportunities of an entrepreneurship, an intrapraneurship, and a social entrepreneurship. Students will learn the process of initiating an entrepreneurial venture through the creative pursuit of ideas.


This graduate level course requires proof of completion of a Bachelor's degree. Be prepared to provide documentation during the checkout process.

What you'll learn

Course skills and outcomes

Week 1
  • Assess how entrepreneurship, intrapreneurship, and social entrepreneurship impact the local and global economy.
  • Determine factors that entrepreneurs need to consider before starting a new enterprise.
  • Explain the fundamentals of a good opportunity.
  • Evaluate a good business idea.
  • Distinguish between social entrepreneurs, entrepreneurs, and intrapreneurs.
Week 2
  • Determine business success strategy using a business model.
  • Examine marketing objectives and strategies.
  • Assess effective marketing channels, resources and tools.
  • Analyze attributes of an effective team.
Week 3
  • Distinguish between planning and plans.
  • Examine the essential parts of a Business Plan.
  • Discuss financial requirements of a Business Plan.
Week 4
  • Evaluate Financing Options to achieve goals.
  • Distinguish methods of raising startup capital.
  • Examine the pros and cons of an Initial Public Offering (IPO).
  • Compare types of debt financing.
Week 5
  • Classify intellectual property types.
  • Examine legal entity types.
  • Discuss legal issues in business.
Week 6
  • Examine the growth process.
  • Evaluate the role of a social entrepreneur.


Why take courses at University of Phoenix

Accreditation that matters

We’ve been accredited by the Higher Learning Commission ( for more than 40 years.

Real-world instructors

Learn from instructors who bring an average of 25 years of working experience to the classroom.

Affordable and potentially reimbursable

Our tuition and fees are competitive and fixed. Also, check to see if your employer will cover you for this course.

Next Steps

Start a conversation about your future with an enrollment representative today.

Start a conversation about your future with an enrollment representative today.

Call (844) 937-8679

Transfer Credits

Credit Transfer

Credit Transfer

Need to transfer credits to another college or university?

Before you enroll in a course, check with your school of choice to make sure they will accept our transfer credits and to understand any requirements or limitations. Then you can complete your course, and request your official transcript be sent to your school. That’s it!

How to request your transcripts