Upskilling may well be the name of the game. And while professional certifications are one way to achieve that, so are individual courses, certificate programs and degree programs.
But what if you want something now? That’s where individual courses enter the picture. Relatively speaking, they are quick (you can complete a course faster than a degree, for example) and affordable, and they offer skills and knowledge you can apply immediately. And if you pursue a degree later, those courses can often be applied toward it.
Individual courses at University of Phoenix
Of course, not all classes are created equal. At UOPX, individual courses are designed to offer applicable value and skills. But that’s not all. With more than 650 individual courses available in disciplines like business, IT, nursing, liberal arts, education and healthcare, UOPX provides a pathway to knowledge for virtually anyone committed to lifelong learning.
Here are some other UOPX advantages to consider:
- UOPX is an accredited university where credits earned from an individual course can be applied toward a degree (or transferred to another university, depending on that institution’s policies).
- Classes are offered online throughout the year for ultimate flexibility. Bachelor’s-level courses last approximately 5 weeks each.
- Classes are taught by instructors with real-world experience, not just academic knowledge, which means students learn skills that are applicable to their current and future employment.
- UOPX works with more than 1,500 organizations to offer help their employees earn degrees at reduced cost.
Courses to consider
If single courses are the way to go for your immediate goals, here are seven business or marketing options at UOPX where you can quickly develop or reinforce skills.
1. Product and brand management
Product and brand management refers to overseeing and guiding the development, marketing and positioning of a company’s products or services. It involves strategic planning, market analysis and marketing tactics to promote and manage products or brands effectively.
UOPX’s Product and Brand Management course introduces students to this niche and delves into the life cycle of goods and services. (Think conception, production and purchase.) Upon completing this course, you'll be ready to successfully design and implement product and brand development strategies that deliver value to consumers.
Industries that offer some competitive salaries for marketing managers include technical consulting services, software publishers, and advertising and public relations firms.
Skills learned: Customer relationship management, marketing strategies, product marketing
Check it out: Product and Brand Management
2. Social media marketing
UOPX’s Social Media Marketing course offers an introduction to social networks, social media and online advertising techniques.
What does that mean exactly? Well, you’ll learn to identify interactive marketing strategies, study how social media marketing and customer loyalty are connected, and examine the role of content creation and curation for social media.
This course also teaches you how to analyze opportunities for customization, micropayments, influencer marketing and consumer engagement.
Skills learned: Key performance indicators, brand management, social media marketing
Check it out: Social Media Marketing
3. Search engine optimization
Search engine optimization (SEO) is the practice of optimizing webpages to improve their visibility and ranking on search engine result pages. In today’s highly competitive digital landscape, effective SEO strategies can make a significant difference in attracting and retaining valuable website visitors.