Social networking sites, more commonly referred to as social media, have been a critical facet of everyday life. Some reports state that the average American spent over 1,300 hours online in 2020. Different communities develop unique dynamics, and the online communities found on social networking sites are no exception to this.
Therefore, because we are spending so much time frequenting online communities, it’s important to understand their dynamics, how these dynamics are evolving and how it’s affecting our social behavior.
Moreover, social media is increasingly being used to organize for and discuss important causes and to prompt action. It has now become not only commonplace for world leaders to communicate with the populace through social media but it’s also expected.
As such, with a closer look at social networking through a psychological lens, we can better understand burgeoning dynamics in large online communities, as well as individual effects, such as social media addiction.