During research, you identified all possible target audiences for your business. It’s crucial to narrow these possibilities down to a clear target market as quickly as possible. This will inform your marketing budget, campaign, logo design and so much more.
For instance, a vegan bakery may want to target everyone, but focusing on a younger, local vegan crowd may be the best path based on research. A vegan bakery could target a variety of audiences — from wealthy, upper-class event hosts to gluten-free, trendy, middle-class soccer parents.
Picking a single focus doesn’t mean your bakery can’t sell to all demographics, but your target audience should make up the majority of whom you expect to sell to. This way, your resources will be allocated to target customers who will help you realize the highest return on investment (ROI).