After introductions, it’s time to convey what you bring to the table. Of course, you won’t have time for the most detailed summary. This is the place, however, where you can get across the work experience and educational background that make you stand out. You’ll have to keep it short and limited to just the experience relevant to the situation, but this is the opportunity to communicate the cold, hard facts about your experience.
It’s also important here to speak about your strengths. Have you succeeded under pressure? Do you have a unique talent that distinguishes you? Including these in your elevator pitch can express the type of candidate, business partner or collaborator you are.
This is also a great opportunity to pose questions to the person you’re speaking with. It helps carry the conversation along, and their answers can give you an opportunity to relate your experience back to theirs.
For example, you can ask a potential employer about where they see their company growing in the next few years. They might mention that they are looking to get more aggressive with their marketing strategy. This would be a great opportunity to relate your marketing experience and any examples of your work.
This information can help a potential employer see what you’re bringing to the table as it relates to their specific needs.