cmgt556 | Graduate
This graduate-level course is 6 To enroll, speak with an Enrollment Representative.
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Customer Relationship Management (CRM)
- Summarize the best practices of successful CRM system implementations.
- Compare several CRM system software packages, including their advantages and disadvantages.
- Evaluate the role of CRM in supporting business operations.
- Discuss the benefits and challenges of CRM in an organization.
Enterprise Resource Planning (ERP)
- Evaluate how ERP benefits business processes in an organization.
- Compare several ERP system software packages, including their advantages and disadvantages for an organization.
- Formulate the business value of integrating SCM and CRM with ERP in an organization.
Supply Chain Management (SCM)
- Compare SCM system software packages, including their advantages and disadvantages for an organization.
- Summarize the four supply chain drivers.
- Determine a strategy for evaluating success of SCM in an organization.
Enterprise Data and Process Security
- Propose security threats that could be harmful to SCM, CRM, ERP systems, and the management functions they support in an organization.
- Evaluate the influence of the Internet on businesses; focusing on SCM, CRM, and ERP in an organization.
Managerial Support Systems and Decision Making
- Investigate the different types of managerial support systems and how managers might use them to make decisions in an organization.
- Compare each systemâs potential to increase effectiveness in an organization.
- Discuss the importance of decision making for managers at three different managerial levels within an organization using the decision characteristics.
The Use of Metrics in Business Decisions
- Summarize when a business should use metrics to measure strategic initiatives in order to achieve success.
- Plan an IT metrics effectiveness and efficiency strategy for an organization.
- Discuss the impact the evolution of data, information, business intelligence, and knowledge has on organizations.
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