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Health Care Consumer - Trends and Marketing




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Course length

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Course level: Undergraduate

In this course, students will have the opportunity to examine the traits, trends, and needs of today's health care consumer. Students will examine current consumer information for readability, implications for the selection of products and services, and differentiation of health care web sources.



What you'll learn

Course skills and outcomes

Week 1

  • Analyze the changing landscape of the health care system.
  • Describe the shift from business-to-business (B2B) to business-to-consumer (B2C).
  • Identify health care costs for consumers.

Week 2

  • Analyze the impact of cultural demographics on the health care market.
  • Differentiate the effects of different generations on the health care market.
  • Compare consumer health care coverage options.
  • Describe the impact of chronic disease wellness programs on health care costs.

Week 3

  • Compare modes of communication within the health care market.
  • Explain the impact of media and social networking on consumer choices.
  • Differentiate health care access options for consumers.
  • Compare the transparency of information and education in the health care system to other industries.

Week 4

  • Analyze how consumers share health information and the implications of those communication methods.
  • Analyze the impact of government agencies on products and services available to the health care consumer.
  • Analyze the effect of health care reform on the health care consumer.

Week 5

  • Explain how the consumer’s options for health care are changing.
  • Explain the importance of relevancy and engagement to the health care consumer.
  • Discuss how advances in technology and medicine may enable consumers to make healthy or unhealthy choices.


Why take courses at University of Phoenix

Accreditation that matters

We’ve been accredited by the Higher Learning Commission ( for more than 40 years.

Real-world instructors

Learn from instructors who bring an average of 25 years of working experience to the classroom.

Affordable and potentially reimbursable

Our tuition and fees are competitive and fixed. Also, check to see if your employer will cover you for this course.

Next Steps

Start a conversation about your future with an enrollment representative today.

Start a conversation about your future with an enrollment representative today.

Call (844) 937-8679

Transfer Credits

Credit Transfer

Credit Transfer

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