hum186 | undergraduate

Media Influences On American Culture

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The course provides an introduction to the most prominent forms of media that influence and impact social, business, political, and popular culture in contemporary America. It explores the unique aspects of each medium as well as interactions across various media that combine to create rich environments for information sharing, entertainment, business, and social interaction in the United States and around the world.

This undergraduate-level course is 5 To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 5

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    The Power of Sounds and Images

    • Assess how entertainment media affect American values.
    • Analyze the influence of entertainment media on social behavior.
    • Explain the reflective relationship between American culture and various entertainment media.

    The News Media

    • Assess how information media affect American values.
    • Explain the social responsibilities of the news media.
    • Describe the role of the news media in politics.
    • Evaluate the transformative effect of electronic media on journalism.

    Advertising and the Culture of Consumerism

    • Explain the role of advertising in a culture of consumerism.
    • Outline key persuasive techniques used in consumer advertising.
    • Identify critical issues in advertising.

    The Formative Influence of Mass Media on American Culture

    • Identify the effects of mass media on American culture.
    • Summarize the evolution of mass media.
    • Examine issues related to the development and proliferation of mass media.
    • Describe the value of media literacy.

    The Significance of the Internet and Social Media

    • Explain the implications of easily obtainable information.
    • Evaluate the advantages and disadvantages of social media.
    • Assess credibility issues regarding information on the Internet.
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