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"Degrees & Programs"


Small Business: Structure, Planning, Funding




Estimated Tuition


Total credits


Course length

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Please Note: Attendance and participation are mandatory in all University courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.

University of Phoenix reserves the right to modify courses. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative.

Course level: Undergraduate

This course provides an overview of the small business from concept through funding. Emphasis on designing a competitive business model, crafting the business plan, forms of ownership, and exploring funding options.



What you'll learn

Course skills and outcomes

Week 1

  • Define entrepreneurship, and determine entrepreneurial objectives. 
  • Develop a mission statement, strategy, and list of competitive advantages for a business. 
  • Evaluate key strategic management processes and business plan components.

Week 2

  • Differentiate between a business idea and a business opportunity. 
  • Describe process used to generate new business ideas, and evaluate the distinguishing features of your product or service. 
  • Analyze competitive advantages and customer profiles.

Week 3

  • Identify key financial issues involved with starting and funding a business.
  • Evaluate human resources practices, including legal and regulatory requirements.
  • Assess operational components of small business management, including production, quality assurance, equipment, and time management processes.

Week 4

  • Discuss various potential legal forms of business for a company. 
  • Evaluate legal and ethical issues in your industry, including contracts, insurance, and regulatory requirements. 
  • Examine basic components of a marketing plan, including pricing models, promotion, and sales management. 
  • Assess technology and intellectual property considerations, as well as market trends that may impact businesses.

Week 5

  • Develop a future plan of action for your business, including an exit plan. 
  • Discuss processes involved in buying an existing business or opening a franchise. 
  • Describe your plan to promote social listening within your company. 


Why take courses at University of Phoenix

Accreditation that matters

We’ve been accredited by the Higher Learning Commission ( for more than 40 years.

Real-world instructors

Learn from instructors who bring an average of 25 years of working experience to the classroom.

Affordable and potentially reimbursable

Our tuition and fees are competitive and fixed. Also, check to see if your employer will cover you for this course.

Next Steps

Start a conversation about your future with an enrollment representative today.

Start a conversation about your future with an enrollment representative today.

Call (844) 937-8679

Transfer Credits

Credit Transfer

Credit Transfer

Need to transfer credits to another college or university?

Before you enroll in a course, check with your school of choice to make sure they will accept our transfer credits and to understand any requirements or limitations. Then you can complete your course, and request your official transcript be sent to your school. That’s it!

How to request your transcripts