mgt401 | undergraduate
Small Business: Structure, Planning, Funding
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Marketing in the Small Company
- Identify ways small business owners can use e-commerce.
- Assess pricing strategies used by a small business.
- Explain the process of building a strategic marketing plan.
- Describe strategies entrepreneurs use to build a team for future growth.
- Assess the strategies small businesses use when “going global”.
- Identify strategies to overcome additional challenges entrepreneurs face when managing businesses growth.
The Business Model
- Describe the benefits associated with building a sustainable competitive advantage for a small business.
- Explain the steps of the strategic management process.
- Evaluate business models developed for a business opportunity.
- Evaluate the advantages and disadvantages of different forms of business ownership.
- Evaluate different sources of funding to a small business.
- Describe the process of preparing a basic financial plan.
- Identify cash flow management strategies appropriate for a small business.
The Business Plan
- Conduct a feasibility analysis for a small business venture.
- Explain the function and components of a business plan.
- Define the competencies of a successful entrepreneur.
- Assess key points of a business plan.
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