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Ethical Marketing: the New Health Care Economics




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Course level: Graduate

The learner will explore the emerging intersection of marketing and economics in the health sector. Topics include consumer behavior, market segmentation, and identification of new market opportunities in health care, as well as regional/system commoditization, value proposition and differentiation, branding, and social media strategies in the health sector.


This graduate level course requires proof of completion of a Bachelor's degree. Be prepared to provide documentation during the checkout process.

What you'll learn

Course skills and outcomes

[{"name":"Marketing - Consumer Choice Implications","objectives":[{"title":"Describe the relationship between consumer choice and healthcare marketing strategies"}]},{"name":"Marketing - Economic Implications","objectives":[{"title":"Analyze the way economics and finance shape a healthcare marketing plan."}]},{"name":"Marketing - Ethical Implications","objectives":[{"title":"Analyze healthcare marketing strategies from a financial and ethical perspective."}]}]


Why take courses at University of Phoenix

Accreditation that matters

We’ve been accredited by the Higher Learning Commission ( for more than 40 years.

Real-world instructors

Learn from instructors who bring an average of 25 years of working experience to the classroom.

Affordable and potentially reimbursable

Our tuition and fees are competitive and fixed. Also, check to see if your employer will cover you for this course.

Next Steps

Start a conversation about your future with an enrollment representative today.

Start a conversation about your future with an enrollment representative today.

Call (844) 937-8679

Transfer Credits

Credit Transfer

Credit Transfer

Need to transfer credits to another college or university?

Before you enroll in a course, check with your school of choice to make sure they will accept our transfer credits and to understand any requirements or limitations. Then you can complete your course, and request your official transcript be sent to your school. That’s it!

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