Ethical Marketing: the New Health Care Economics
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Course level: Graduate
The learner will explore the emerging intersection of marketing and economics in the health sector. Topics include consumer behavior, market segmentation, and identification of new market opportunities in health care, as well as regional/system commoditization, value proposition and differentiation, branding, and social media strategies in the health sector.
This graduate level course requires proof of completion of a Bachelor's degree. Be prepared to provide documentation during the checkout process.