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"Degrees & Programs"


Small Business Marketing




Estimated Tuition


Total credits


Course length

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Please Note: Attendance and participation are mandatory in all University courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.

University of Phoenix reserves the right to modify courses. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative.

Course level: Undergraduate

Knowing your customer, growing your customer base and creating a consumer driven culture are key drivers of sustainability in the small business. This course focuses on the functions of evaluating opportunities, creating value, developing effective pricing and advertising strategy.



What you'll learn

Course skills and outcomes

Week 1

  • Evaluate market trends relevant to an entrepreneurial venture.
  • Evaluate market conditions for an entrepreneurial opportunity.
  • Identify a business opportunity that can be satisfied by a product or service.

Week 2

  • Determine characteristics of potential niches for customers.
  • Explain unique selling proposition involving customer input.
  • Describe ethical and socially responsible behavior by an organization.

Week 3

  • Specify the components of an overall value proposition as it relates to total product.
  • Perform a competitive analysis.
  • Assess product and brand characteristics unique to an entrepreneurial business.

Week 4

  • Select distribution channels appropriate for a small business opportunity.
  • Create a pricing strategy for an entrepreneurial opportunity.
  • Identify the use of technology for marketing an entrepreneurial venture.

Week 5

  • Apply relationship marketing to a small business opportunity.
  • Develop a promotion and advertising strategy for an entrepreneurial opportunity.


Why take courses at University of Phoenix

Accreditation that matters

We’ve been accredited by the Higher Learning Commission ( for more than 40 years.

Real-world instructors

Learn from instructors who bring an average of 25 years of working experience to the classroom.

Affordable and potentially reimbursable

Our tuition and fees are competitive and fixed. Also, check to see if your employer will cover you for this course.

Next Steps

Start a conversation about your future with an enrollment representative today.

Start a conversation about your future with an enrollment representative today.

Call (844) 937-8679

Transfer Credits

Credit Transfer

Credit Transfer

Need to transfer credits to another college or university?

Before you enroll in a course, check with your school of choice to make sure they will accept our transfer credits and to understand any requirements or limitations. Then you can complete your course, and request your official transcript be sent to your school. That’s it!

How to request your transcripts