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"Degrees & Programs"

MKT/438

Public Relations

Online

Format

$1194

Estimated Tuition

credits

Total credits

weeks

Course length

Start when you're ready

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Please Note: Attendance and participation are mandatory in all University courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.

University of Phoenix reserves the right to modify courses. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative.

Course level: Undergraduate

This course provides an introduction to the field of public relations. Areas covered are media relations; promotion; tools used in developing public relations and publicity, and improving customer satisfaction; relationship-building strategies; and ethics and public relations.

Prerequisites

None

What you'll learn

Course skills and outcomes

The Role of Public Relations

  • Define public relations and its role in achieving organizational objectives.
  • Analyze the relationship between public relations and marketing, with a focus on both similarities and differences.
  • Assess the importance of good media relations in building and maintaining an organization's reputation.

Internal Public Relations

  • Differentiate between internal relations and employee relations.
  • Examine the various internal publics for an organization, and describe how management communicates with each.

External Public Relations

  • Differentiate between internal and external publics.
  • Evaluate the influence of public opinion within external public relations.
  • Differentiate between the types of communication required for community, government, and investor relations.
  • Explain the role of public relations in marketing communications.

Crisis Management

  • Explain the need for a proactive crisis management plan.
  • Examine the role of public relations in reactive crisis management.
  • Evaluate the role of ethics and values in public relations.
  • Analyze the various legal considerations for public relations.

Trends in Public Relations

  • Analyze the impact of technology and globalization on public relations.
  • Analyze the role and impact of social media on news and public opinion.

Why UOPX

Why take courses at University of Phoenix

Accreditation that matters

We’ve been accredited by the Higher Learning Commission (hlcommission.org) for more than 40 years.

Real-world instructors

Learn from instructors who bring an average of 25 years of working experience to the classroom.

Affordable and potentially reimbursable

Our tuition and fees are competitive and fixed. Also, check to see if your employer will cover you for this course.

Next Steps

Start a conversation about your future with an enrollment representative today.

Start a conversation about your future with an enrollment representative today.

Call (844) 937-8679

Transfer Credits

Credit Transfer

Credit Transfer

Need to transfer credits to another college or university?

Before you enroll in a course, check with your school of choice to make sure they will accept our transfer credits and to understand any requirements or limitations. Then you can complete your course, and request your official transcript be sent to your school. That’s it!

How to request your transcripts