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Social Media Marketing




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Course level: Undergraduate

The course provides an opportunity for students to examine social networks, social media, and online advertising techniques. After completion of this course, students will be able to identify interactive marketing opportunities, understand the use of social media marketing on customer loyalty, apply social media tactics to the appropriate target market, and apply concepts of micropayments in social media setting.



What you'll learn

Course skills and outcomes

Week 1

  • Analyze social media and its relationship to marketing communication.
  • Assess social media platforms and the concept of digital communities.
  • Explain how to use social media to meet business objectives.

Week 2

  • Analyze the relationship between consumer behavior and social media.
  • Evaluate how content and platform influence consumers.
  • Analyze how consumers are segmented across social media platforms and communities.

Week 3

  • Create social media marketing objectives.
  • Explain the importance of incorporating social media into an organization’s structure.
  • Create a research plan to identify and guide social media strategy.

Week 4

  • Explain content generation and processes used to incorporate the 4Ms of social media into a marketing strategy.
  • Align social media tactics with marketing objectives.
  • Create measurement systems and processes to capture and analyze data.

Week 5

  • Incorporate objectives, research, strategy, and measurement criteria into a social media marketing plan.
  • Plan for ongoing support of the social media marketing plan and establish community management guidelines.  


Why take courses at University of Phoenix

Accreditation that matters

We’ve been accredited by the Higher Learning Commission ( for more than 40 years.

Real-world instructors

Learn from instructors who bring an average of 25 years of working experience to the classroom.

Affordable and potentially reimbursable

Our tuition and fees are competitive and fixed. Also, check to see if your employer will cover you for this course.

Next Steps

Start a conversation about your future with an enrollment representative today.

Start a conversation about your future with an enrollment representative today.

Call (844) 937-8679

Transfer Credits

Credit Transfer

Credit Transfer

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