mkt443 | undergraduate

Social Media Marketing

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The course provides an opportunity for students to examine social networks, social media, and online advertising techniques. After completion of this course, students will be able to identify interactive marketing opportunities, understand the use of social media marketing on customer loyalty, apply social media tactics to the appropriate target market, and apply concepts of micropayments in social media setting.

This undergraduate-level course is 5 This course is available as part of a degree or certificate program. To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 5

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    Social Media and the Strategic Planning Process

    • Create social media marketing objectives.
    • Create a research plan to identify and guide social media strategy.
    • Explain the importance of incorporating social media into an organization’s structure.

    Social Media Consumers

    • Identify how consumers are segmented across social media platforms and communities.
    • Describe how content and platform influence consumers.
    • Explain consumer behavior on social media.

    Social Media and Marketing

    • Explain how social media is used to meet business objectives.
    • Describe the basic social media platforms and the concept of digital communities.
    • Describe social media and its relationship to marketing communication.

    Social Media Marketing Plan

    • Incorporate objectives, research, strategy, and measurement criteria into a social media marketing plan.

    Social Media Tactics and Measuring Outcomes

    • Explain content generation and how to incorporate the 4Ms of social media into a marketing strategy.
    • Align social media tactics with marketing objectives.
    • Create measurement systems and processes to capture and analyze data.
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    Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.

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    While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.

    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.