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"Degrees & Programs"

MKT/446

Search Engine Optimization

Online

Format

$1194

Estimated Tuition

credits

Total credits

weeks

Course length

Start when you're ready

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Course level: Undergraduate

This course will provide students with the tools to apply concepts used in search engine optimization. After completion of this course, students will be able to perform a competitive analysis, create a keyword strategy, design a website architecture, create a page-level strategy, develop a content and social media strategy to enhance a website's ability to be found, and identify techniques and tools that enhance search results across user interfaces.

Prerequisites

None

What you'll learn

Course skills and outcomes

Week 1

  • Compare the differences between paid, organic, local, and image search.
  • Define the major factors in the organic search algorithm.
  • Explain why semantic search is important to marketers.
  • Identify how the knowledge graph works.

Week 2

  • Apply a keyword strategy to help a website to be found.
  • Explain which components of website architecture are relevant to search engines.
  • Illustrate how to write search-engine friendly website copy.
  • Compare competitive websites and identify the factors that may rank one higher than the other.

Week 3

  • Identify the most important signals of website relevance to search engines.
  • Describe the importance of content creation and sharing to search engine optimization (SEO).
  • Explain the difference between owned, earned, and paid content sharing.
  • Create a plan for leveraging social media to improve the ability for a website to be found.

Week 4

  • Compare the concepts of trust and authority in a digital environment.
  • Apply author rank toward marketing a website.
  • Illustrate the importance of Google+ to search rankings.
  • Describe how to leverage influencers to drive traffic to your website.

Week 5

  • Identify the ways in which traffic to a website is monitored.
  • Determine the various ways organic SEO can be measured beyond keyword rankings.
  • Describe the importance of mobile to search.
  • Explain how search engines are expected to evolve in the future.

Why UOPX

Why take courses at University of Phoenix

Accreditation that matters

We’ve been accredited by the Higher Learning Commission (hlcommission.org) for more than 40 years.

Real-world instructors

Learn from instructors who bring an average of 25 years of working experience to the classroom.

Affordable and potentially reimbursable

Our tuition and fees are competitive and fixed. Also, check to see if your employer will cover you for this course.

Next Steps

Start a conversation about your future with an enrollment representative today.

Start a conversation about your future with an enrollment representative today.

Call (844) 937-8679

Transfer Credits

Credit Transfer

Credit Transfer

Need to transfer credits to another college or university?

Before you enroll in a course, check with your school of choice to make sure they will accept our transfer credits and to understand any requirements or limitations. Then you can complete your course, and request your official transcript be sent to your school. That’s it!

How to request your transcripts