mkt498 | undergraduate
Integrated Marketing Strategy
This undergraduate-level course is 5 This course is available as part of a degree or certificate program. To enroll, speak with an Enrollment Representative.
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Integrated Marketing Campaign
- Prepare an integrated marketing campaign.
- Determine the optimal combination of marketing tools based on market conditions and a selected target market.
- Compare and contrast different types of value networks and distribution channels.
- Describe the purpose and value of integrated marketing.
- Determine the proper analysis needed to generate specific marketing outcomes.
- Identify an ideal target market for a selected product or service.
- Determine the competitive advantage of a product or service.
- Develop a marketing positioning statement based on assessment.
- Determine marketing tactics necessary to achieve the desired goal of branding, positioning statement, and competitive advantage.
- Differentiate between quantifiable and non-quantifiable marketing tools.
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