MKT/711
Marketing and Managing the Customer Relationship

Course level: Doctorate Courses

MKT/711
Business
Marketing and Managing the Customer Relationship

Online

Format

8 weeks

Course length

$810

Cost per credit

3 credits

Total credits

$205

Resource fees

$2,635

Estimated course cost

Take this course on its own, or as part of a degree or certificate program.

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Start when you're ready

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Enroll by 6 PM Phoenix: Jul 31, 2025

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Please Note: Attendance and participation are mandatory in all University courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.

University of Phoenix reserves the right to modify courses. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative.

In this course, students develop models for economically viable businesses using both traditional tools and technology as marketing enablers. Topics include evaluating and summarizing the economic and societal factors, including ethics, that contribute to the success of a marketing strategy in a competitive environment. Outcomes include developing a strategic marketing plan and creating solutions and recommendations for global and entrepreneurial business marketing.

Prerequisites

This doctorate level course requires proof of completion of a Master's degree. Be prepared to provide documentation during the checkout process.

Required materials

The materials required for this course are covered in your resource fees.

Please Note: Attendance and participation are mandatory in all University courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.

University of Phoenix reserves the right to modify courses. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative.

Earn these career-relevant skills in weeks, not years.

Digital Marketing

Design an integrated marketing plan that includes current communication technologies, such as digital and social media tools, for products and services marketed by corporations, entrepreneurship, and small businesses.

Ethics in Marketing

Apply ethical principles when designing a marketing plan that includes products or services and their promotion, pricing, distribution, and sales strategies.

Competitive Analysis

Analyze industry trends, technological changes, and customer preferences to construct a competitive landscape and identify market segments where the company has distinct and sustainable competitive advantages.

Why take courses at University of Phoenix?

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We’ve been accredited by the Higher Learning Commission (hlcommission.org opens in new window) for more than 40 years.

Real-world instructors

Learn from instructors who bring an average of 25 years of working experience to the classroom.

Affordable and potentially reimbursable

Our tuition and fees are competitive and fixed. Also, check to see if your employer will cover you for this course.

Transfer-friendly courses

Before you enroll in a course, check with your school of choice to make sure they will accept your transfer credits and to understand any requirements or limitations. Then you can request your transcripts.

Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice. If you have a question contact us at (866) 354-1800.

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University of Phoenix reserves the right to modify courses. Although our continuing teacher education courses are accepted by some state agencies in the United States toward teacher certifications and endorsements, this may not be the case in all states or foreign jurisdictions. If you plan to use courses for certification or endorsement, please check with your own state agency and your school district for applicability. Continuing teacher education courses are not eligible to apply to degree programs at University of Phoenix. These courses are not eligible for federal financial aid. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative. If you have a question contact us at (866) 354-1800.