MKT/711
Marketing and Managing the Customer Relationship
Online
Format
$2430
Estimated Tuition
3 credits
Total credits
8 weeks
Course length
Start when you're ready
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Course level: Doctorate Courses
This course evaluates how organizations manage relationships with their customers and apply research-based marketing information to the development and marketing of products and services tailored to target customers. Topics include market segmentation, target marketing, delivering superior value, relationship marketing, ethics, and marketing strategy.
Prerequisites
This doctorate level course requires proof of completion of a Master's degree. Be prepared to provide documentation during the checkout process.
What you'll learn
Course skills and outcomes
Learning Outcomes
- Analyze industry trends, technological changes, and customer preferences to construct a competitive landscape and to identify market segments where the company has distinct and sustainable competitive advantages.
- Apply ethical principles when designing a marketing plan that includes products or services and their promotion, pricing, distribution, and sales strategies.
- Design an integrated marketing plan that includes current communication technologies, such as digital and social media tools, for products and services marketed by corporations, entrepreneurships, and small businesses.