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"Degrees & Programs"

MKT/711

Marketing & Managing the Customer Relationship

3 credits

Total credits

8 weeks

Course length

Start when you're ready

Choose an upcoming start date:

Please Note: Attendance and participation are mandatory in all University courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.

University of Phoenix reserves the right to modify courses. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative.

Marketing & Managing the Customer Relationship

Course level: Doctorate Courses

This course evaluates how organizations manage relationships with their customers and apply research-based marketing information to the development and marketing of products and services tailored to target customers. Topics include market segmentation, target marketing, delivering superior value, relationship marketing, ethics, and marketing strategy.

Prerequisites

This doctorate level course requires proof of completion of a Master's degree. Be prepared to provide documentation during the checkout process.

What you'll learn

Course skills and outcomes

Learning Outcomes

  • Analyze industry trends, technological changes, and customer preferences to construct a competitive landscape and to identify market segments where the company has distinct and sustainable competitive advantages.
  • Apply ethical principles when designing a marketing plan that includes products or services and their promotion, pricing, distribution, and sales strategies.
  • Design an integrated marketing plan that includes current communication technologies, such as digital and social media tools, for products and services marketed by corporations, entrepreneurships, and small businesses.

Prerequisite details

Prerequisites details

A prerequisite is required for this course. The purpose of a prerequisite is to ensure students have the knowledge and/or skills needed to be successful in the course. Students are required to provide proof of prerequisite during the enrollment/registration process.

To meet a course prerequisite requirement, a student must meet one of the following criteria:

  • Successfully completed the prerequisites course at University of Phoenix

  • Provide proof via transcript of completing a comparable course (at least 75% match) or higher level course with at least a grade of C at another institution.

  • Have a University of Phoenix approved Student Appeal on file with the University.

Prepare your documents

During the checkout process you will be prompted to provide proof of the requirement(s). If you completed the prerequisite at another institution, be prepared to upload an official/unofficial transcript.

Still have questions?

Speak to an enrollment representative.
(866) 354-1800

Speak to an enrollment representative.
(866) 354-1800

MON – THU: 5AM to 7PM MST
FRI: 5AM to 5PM MST
SAT: 6AM to 5PM MST

Why UOPX

Why take courses at
University of Phoenix

Accreditation that matters

We’ve been accredited by the Higher Learning Commission (hlcommission.org) or its predecessor for more than 40 years.

Real-world instructors

Learn from instructors who bring an average of 25 years of working experience to the classroom.

Affordable and potentially reimbursable

Our tuition and fees are competitive and fixed. Also, check to see if your employer will cover you for this course.

 

Next steps

Start a conversation about your future with an enrollment representative today.

Start a conversation about your future with an enrollment representative today.

Start chatting now

Transfer credit

Credit Transfer

Need to transfer credits to another college or university?

Before you enroll in a course, check with your school of choice to make sure they will accept our transfer credits and to understand any requirements or limitations. Then you can complete your course, and request your official transcript be sent to your school. That’s it!

How to request your transcripts

Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice. If you have a question contact us at (866) 354-1800.

The University of Phoenix reserves the right to modify courses. Although our continuing teacher education courses are accepted by some state agencies in the United States toward teacher certifications and endorsements, this may not be the case in all states or foreign jurisdictions. If you plan to use courses for certification or endorsement, please check with your own state agency and your school district for applicability. Continuing teacher education courses are not eligible to apply to degree programs at University of Phoenix. These courses are not eligible for federal financial aid. Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative. If you have a question contact us at (866) 354-1800.

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