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"Degrees & Programs"


Marketing and Managing the Customer Relationship




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Please Note: Attendance and participation are mandatory in all University courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.

University of Phoenix reserves the right to modify courses. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative.

Course level: Doctorate Courses

This course evaluates how organizations manage relationships with their customers and apply research-based marketing information to the development and marketing of products and services tailored to target customers. Topics include market segmentation, target marketing, delivering superior value, relationship marketing, ethics, and marketing strategy.


This doctorate level course requires proof of completion of a Master's degree. Be prepared to provide documentation during the checkout process.

What you'll learn

Course skills and outcomes

Learning Outcomes

  • Analyze industry trends, technological changes, and customer preferences to construct a competitive landscape and to identify market segments where the company has distinct and sustainable competitive advantages.
  • Apply ethical principles when designing a marketing plan that includes products or services and their promotion, pricing, distribution, and sales strategies.
  • Design an integrated marketing plan that includes current communication technologies, such as digital and social media tools, for products and services marketed by corporations, entrepreneurships, and small businesses.


Why take courses at University of Phoenix

Accreditation that matters

We’ve been accredited by the Higher Learning Commission ( for more than 40 years.

Real-world instructors

Learn from instructors who bring an average of 25 years of working experience to the classroom.

Affordable and potentially reimbursable

Our tuition and fees are competitive and fixed. Also, check to see if your employer will cover you for this course.

Next Steps

Start a conversation about your future with an enrollment representative today.

Start a conversation about your future with an enrollment representative today.

Call (844) 937-8679

Transfer Credits

Credit Transfer

Credit Transfer

Need to transfer credits to another college or university?

Before you enroll in a course, check with your school of choice to make sure they will accept our transfer credits and to understand any requirements or limitations. Then you can complete your course, and request your official transcript be sent to your school. That’s it!

How to request your transcripts