Fifth Annual Open Your Hearts to Newborns in Need Campaign Collects Over 4,500 New Baby Items for New Mexico's Families in Need

ALBUQUERQUE, June 18, 2009 — On Tuesday, June 23, 2009, at 12:30 pm University of Phoenix Albuquerque campus will deliver over 4,500 new baby items collected as a result of the University's month-long Open Your Hearts to Newborns in Need campaign. The much needed items will directly benefit the thousands of at-risk babies born to New Mexico families each year. The items will be delivered to Presbyterian Hospital's PRESious Beginnings Program. This is the fifth year the University has sponsored the Newborns in Need campaign, bringing in over 1,500 more items than the 2008 effort.

In New Mexico alone, over 30% of children under the age five live in poverty. Open Your Hearts to Newborns in Need provides much needed supplies for families to give their babies a healthy start on life. Charity baby showers hosted by individuals and local businesses, corporate drives and public donations provide the items for donation.

"We would like to thank all of our sponsors, the community, the local media and all those who donated new baby items for this year's campaign," said Randy Lichtenfeld, Vice President/Director, University of Phoenix, New Mexico Campuses. "We are honored to sponsor such a great cause and remain committed to helping New Mexico's newborns and families in need for years to come."

Members of the press are invited to attend this special drop-off event. Interviews can be scheduled prior to the drop-off day or during the drop-off event by contacting Cori Plotkin at 303.756.9096 ext. 203 or

Info at a Glance:


Open Your Hearts to Newborns in Need presentation of collected new baby items to Presbyterian Hospital's PRESious Beginnings Program.


Presbyterian Hospital, 1100 Central SE, Albuquerque, NM 87106


Tuesday, June 23 at 12:30 p.m.


Members of the media are invited to attend this annual event.

Open Your Hearts to Newborns in Need is a month-long public service campaign that collects new baby items for low-income families at a designated hospital. For the fifth consecutive year, University of Phoenix New Mexico served as the presenting sponsor and Presbyterian Hospital's PRESious Beginnings Program was the recipient of the Albuquerque, New Mexico campaign which took place during the month of April, 2009. In addition to the efforts of the sponsors, community citizens were encouraged to participate by hosting charity baby showers and making individual donations at drop-off locations throughout the city of Albuquerque.

University of Phoenix is constantly innovating to help students balance education and life in a rapidly changing world. Through flexible schedules, challenging courses and interactive learning, students achieve personal and career aspirations without putting their lives on hold. As of February 28, 2009, 397,700 students were enrolled at University of Phoenix, the largest private university in North America. University of Phoenix serves a diverse student population, offering associate's, bachelor's, master's, and doctoral degree programs from campuses and learning centers across the U.S. as well as online throughout the world.

PRESious Beginnings Perinatal Case Management Program (PB) is one of many special services offered by Albuquerque's Presbyterian Hospital. PB works with women aged 12 - 53 who are subject to risks resulting from medical problems, social issues and disadvantaged economic status. PB staff members assist women in the central region of New Mexico and work with maternal-child case managers around the state.

2009 Open Your Hearts to Newborns in Need Sponsors: University of Phoenix (Presenting Sponsor); Presbyterian Hospital (nonprofit recipient); Univision New Mexico, KKOB-FM, The New Mexico Business Weekly (Media Partners); Hispanic Organization of Postal Employees - Albuquerque Chapter, , Bank of the West, Babies"R"Us(Community Partners).