Graduate Health Care Management Certificate

3 Credits

3 Credits

3 Credits

The learner will determine how to make sound decisions by utilizing patient data and organizational quality benchmarks in diverse health sector contexts. Topics include health care benchmarking, the management of data privacy, and the electronic medical record, tracking organizational performance, employee productivity and morale, and safety.

3 Credits

Students will examine how health policy and organizational governance informs systems and delivery of care, and identify the policies that should be adopted to implement industry trends. Topics include the influence of policy, interest groups, and stakeholders on the health status of a society, as well as how to cultivate effective governance systems within organizations, and the importance of risk-based policy and governance models in the health sector.

3 Credits

In this course, you learn to develop marketing strategies, consider how to communicate value to target markets, learn the importance of branding, and look at marketing through digital and social media lenses and the relevance of legacy marketing approaches. You will practice these concepts and apply them by creating your own strategic marketing plan. Your strategic marketing plan is an important preparation for your capstone course, where you will assemble a complete business plan