In a sea of sameness, marketing can mean the difference between a product standing out or blending in. In as little as seven months, our Graduate Marketing Certificate can help you gain the skills to differentiate products and win consumers’ hearts and minds. Courses in this program are just 6 weeks long, so they won’t get in the way of your busy life.
In this course, you learn to develop marketing strategies, consider how to communicate value to target markets, learn the importance of branding, and look at marketing through digital and social media lenses and the relevance of legacy marketing approaches. You will practice these concepts and apply them by creating your own strategic marketing plan. Your strategic marketing plan is an important preparation for your capstone course, where you will assemble a complete business plan
This course prepares students to apply consumer behavior theories in the marketplace. Students evaluate how demographic, psychological, socio-cultural and other factors contribute to buyer behavior. Topics include consumer preference, brand perception, attitude formation, persuasion, motivation, and consumer protection.
This course prepares students to apply integrated marketing communications as part of a strategic marketing plan. Students evaluate how marketing communication tools build brand value. Topics include advertising, promotions, public relations, sales, and direct marketing.
This course prepares students to develop and manage a marketing strategy in an international business environment. Students evaluate case studies of previous product launches and current research to create a launch strategy for a specific country. Topics include distribution systems, socio-cultural perspectives, business customs, product and service adaptations, and pricing issues.
In this content area capstone course, students design an innovative product or service that satisfies an unmet consumer need. Students use applied qualitative and quantitative research methods to identify opportunities or new product features that reflect the latest market trends. Topics include market environmental analysis, marketing strategy, the marketing process, product development, market research techniques, ethics and social responsibility, innovation and diffusion, pricing strategy, and strategic marketing issues.
MKT/574: MARKETING: SOCIAL, MOBILE, AND ANALYTICS
MKT/554: CONSUMER BEHAVIOR
MKT/544: INTEGRATED MARKETING COMMUNICATIONS
MKT/562: ADVANCED INTERNATIONAL MARKETING
MKT/593: PRODUCT DESIGN AND DEVELOPMENT
General Education Courses:
Attend class whenever it fits your life, day or night because our online classroom is available 24/7/365. Your academic counselor will help schedule your courses for a Graduate Marketing Certificate online.
Career & Outcomes
Career Services for Life
Get career coaching, resumé building and interview prep, for life. While outside career advising can cost over $200 an hour, at University of Phoenix it’s built right into your degree at no added cost.
You don’t have to go it alone.
You’ll have a team of advisors invested in your success from day one — dedicated to helping you build your confidence and a personalized career plan you can stick with.
Tools and resources available 24/7/365
We're a university built for the busy. Build your resumé, prepare for an interview and plan your career — whenever it fits your life, day or night.
Networking & mentorship
Through virtual job fairs and networking with the alumni community, we've made it easy to tap into the experience and connections of your peers and colleagues at the University.
You have a support team available up to 20 hours a day, 5 days a week. And our academic counselors, who are with you every step of the way, have earned a 5-star rating from 90% of our surveyed students.
University of Phoenix is accredited by the Higher Learning Commission (HLC), hlcommission.org. Since 1978, University of Phoenix has been continually accredited by the Higher Learning Commission and its predecessor.
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