Speaking of defining yourself, mission or brand statements aren’t just for businesses. They’re also an excellent way for individuals to communicate their value as an employee.
Remember the part about creating an elevator pitch? Well, a mission statement is a lot like that but even shorter. It’s essentially a single sentence that explains who your target audience is, what you’re all about as a professional and what your desired outcome is. Your experience, education and skills should support this statement.
If, like most people, you find that a mission statement doesn’t just pop into your head, start by listing out your core values. (Think integrity, hard work, discipline, altruism and so on.)
Then, consider your primary motivation or goal. Do you want to become an expert in your field? A leader? Do you want to gain experience now so you can someday reach a higher goal?
Next, think about what you’re looking for and what you bring to the table.
Finally, compile these concepts into one sentence, such as, “Disciplined and hard-working professional committed to solving challenges with a blend of creative thinking and industry expertise.”
This is a generic sentence that should be customized to your strengths and industry, but it serves to illustrate the type of statement you should be driving toward.
The more specific you are with your niche, the more you’ll stand out. Just make sure you stay true to yourself and focus on what it is you’re passionate about.