How different professions rely on copywriting skills
“Tell me a story.”
That’s what my director would always tell me when I wrote a report. This was an audit report, mind you.
It wasn’t work I was used to “telling a story” with. However, my director wasn’t talking about just any story.
I was to tell a story with our findings. She wanted me to use the data we uncovered to paint a picture and provide a solid basis for our recommendations.
Storytelling was a crucial element in my auditing career. Using plain language to describe complex programs and convey in-depth concepts allowed a variety of stakeholders to use (and understand) what we did.
This same is true in many other industries as well. You could use storytelling in healthcare to describe how a specific diagnosis was made in a patient’s journey.
What about architecture? You could tell the story of the idea behind a building and encourage readers to lean in as you break ground.
As you see, copywriting and storytelling can be used as a way to “sell” your work to readers in any industry. It’s all in the way you convey it.
In this case, for example, I’m selling you copywriting tips and information that I hope will help you in your career. And I must’ve done something right, because you made it to the end.
Hone your copywriting skills at University of Phoenix
If you’re looking to become a better copywriter, University of Phoenix can help. The University offers a Bachelor of Science in Communication degree and a Bachelor of Arts in English degree. These programs include a wide range of communication courses designed to help you enhance your copywriting skills. Visit phoenix.edu to learn more about how UOPX can help save you time and money on your degree.
- Bachelor of Science in Communication: This degree is twofold, providing students with information on crafting logical arguments and effective storytelling. It also covers the business side of communication, including the fundamentals of social media communication and public relations. Graduates will be equipped with skills to pursue careers like copywriter and media relations specialist.
- Bachelor of Arts in English: This degree prepares graduates for creative opportunities in a variety of professional settings by exposing students to different rhetorical situations and genres of writing. Students can learn how to use the composition and rhetoric of literature to make a creative difference in industries like technical writing and digital content. Classes cover research and writing for professionals, writing for social media, technical writing and more. Graduates will be prepared to pursue careers like technical writer, copyeditor and proofreader.
If you’re interested in taking a single course from the University to hone your copywriting skills, check out the available options.