How to launch a career in corporate communications
A career in corporate communications can begin by earning a relevant degree or certificate, gaining professional experience and applying for open positions. As you begin your journey to become a corporate communication professional, you will gain more insight into what specific career you are most interested in.
Earn a degree
The first step toward succeeding in corporate communications is earning a degree. You can earn a bachelor’s degree in business to better understand the needs of the corporations you will one day work for.
Your degree can be specialized by earning certificates or taking courses in communication, marketing or writing. These experiences help lay a strong foundation in such skills as critical thinking, messaging and creativity.
Gain professional experience
Professional experience shows future employers you have the skills necessary to succeed in the workplace. Many students and new communication professionals gain work experience through internships, part-time jobs, contract work or entry-level, full-time employment for smaller companies.
Once you have demonstrated strong communication skills, you can leverage this experience to apply for employment in a larger corporate environment if that’s part of your career goals.
Learn useful skills in communication
If you already have a degree but want to shift your professional focus into corporate communications, learning specific skills used in the industry often can help show future employers that you hold the specialized knowledge needed in this field.
Some skills that would be helpful in corporate communications are:
- Social media management: This teaches students how to manage a company’s social media account, understand analytics and create a social media strategy.
- Digital marketing: Learning about digital marketing may cover information about social media marketing, but it will also delve into how all aspects of the internet can be used to market a company.
- Copywriting: This teaches students how to write materials for public consumption. This can include blog posts, web copy, email marketing and social media posts.
These specific tools can help you grow your skill set and potentially stand out in the hiring process.
Another avenue for aspiring corporate communication employees is to join a professional association. Media and communication specialists may opt to join the Public Relations Society of America, the nation’s leading communication community. The American Marketing Association, American Communication Association and Social Media Association are other options worth considering.