It’s no exaggeration that the digital age has transformed how businesses and creatives connect with their audience. While print newspapers and TV ads can still facilitate this connection, new technologies present new opportunities. Social media, for example, allows users to form personal connections with businesses and brands that the one-way nature of print newspapers and TV ads preclude.
Print newspapers, TV ads, billboards — these are known as traditional media. They don’t rely on digital technology to connect with an audience.
New media, on the other hand, refers to platforms that depend on digital technology to communicate with an audience. In today’s nomenclature, new media can also often be referred to as digital media or multimedia.