Click on the image to download our step-by-step guide to optimize your LinkedIn profile.
Once you’ve completed your profile, the next step to optimize your LinkedIn profile is to stay engaged. Consider joining groups and connecting with your connections’ connections. (When you reach out to connect, especially with someone you don’t know very well, include a personalized message like, "I really liked the article you wrote/posted on such-and-such.")
Also, ask for recommendations and endorsements. The worst someone can say is no, and getting those honest evaluations on your profile makes a recruiter’s job a little bit easier when highlighting your skills to a potential employer.
Again, be strategic. Think about which qualities or experience you want to highlight, find people who have worked with you in those areas and ask them to mention those things in their recommendations.
For example, if you want to move into project management, request a recommendation from someone with whom you collaborated and ask that he or she specifically speak to your project management capabilities. Not only does this help you fine-tune your LinkedIn profile, but it also helps the person writing the recommendation know what to focus on.
Not exactly in the job market yet? That’s OK. According to TopUniversities.com, students can actually benefit from staying engaged on LinkedIn even while they’re in school. They can use the site to research a company ahead of an interview, for example, and to showcase themselves as committed job candidates. Eventually, they might even join this rather impressive statistic: 50% of college graduates in the U.S. use LinkedIn.
All these methods are great ways to expand your network and potentially find your next opportunity. After all, more than 57 million companies have a presence on LinkedIn — and you never know who’s looking for someone like you.
Deciding on the right career path isn’t easy. Make sure your first step is the right one.