INTEGRATED MARKETING COMMUNICATIONS
Course level: "Graduate"
"This course prepares students to apply integrated marketing communications as part of a strategic marketing plan. Students evaluate how marketing communication tools build brand value. Topics include advertising, promotions, public relations, sales, and direct marketing."
Purchase of LabPaq® Hands-on Lab Kits are required for this course.
Please Note: Attendance and participation are mandatory in all University courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.
University of Phoenix reserves the right to modify courses. While widely available, not all courses are available in all locations or in both online and on-campus formats. Please check with an enrollment representative.
What you'll learn
What you’ll learn