mkt593 | Graduate
Product Design And Development
This graduate-level course is 6 This course is available as part of a degree or certificate program. To enroll, speak with an Enrollment Representative.
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- Conduct an environmental analysis.
Basic Research Techniques and Marketing Plans
- Explain the role of research in marketing.
- Evaluate different marketing strategies.
- Conduct market research to select and support a marketing strategy.
Marketing Strategy and Objectives
- Develop marketing strategies, objectives, and tactics.
- Determine financial objectives that align with your marketing plan.
Strategic Management Issues
- Assess the risk of your marketing strategy.
- Create a contingency plan for potential strategic marketing issues.
- Explain the role of ethics in research and marketing.
Implementation & Organization
- Develop your implementation plan.
- Select tools to evaluate your marketing plan.
Please ask about these special rates:
Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.
Military Rate: For some courses, special tuition rates are available for active duty military members and their spouses. Please speak with an Enrollment Representative today for more details.
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Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.