How to become a marketing coordinator
Marketing is an everchanging landscape, but the path to becoming a coordinator is relatively straightforward. Here’s a quick guide on how to get started.
Earn a degree
Earning a degree in marketing or another business-related field is a first step to becoming a marketing coordinator. This allows you to understand marketing fundamentals and build skills to succeed in this role. Taking marketing courses online can also be beneficial.
In whichever program you choose, you should learn about marketing basics, such as market research, branding and product management. You should also gain an understanding of digital marketing tactics like SEO and social media advertising.
Gain professional experience
Gaining professional experience is the next step while or after earning your degree. You can do this through:
- Internships: This is a great way to gain insight into the industry and build your skills and network. Internship programs are usually short-term commitments of three to six months, but they’re also a way to learn more about the role and decide whether it is the right fit for you.
- Freelancing: Freelancing also provides an excellent opportunity to gain experience in marketing and build your portfolio. Whether creating content for blogs, designing graphics or developing marketing strategies, taking on small projects can help you hone your skills and add depth to your resumé.
- Entry-level positions in marketing agencies, corporations or nonprofits: Working with an established team will allow you to learn from your peers, build relationships and gain industry know-how.
Additionally, attending conferences, trade shows, educational seminars and other events related to marketing can help you network with professionals in the field, sharpen your skills and gain valuable insight.
Though it is not required, earning industry certifications in digital marketing or social media may help your resumé standout. Certification is different from University of Phoenix certificates. Certifications, and their required exams, demonstrate that you have a comprehensive understanding of the evolving digital world and are equipped with the necessary skills for staying current and using trends to your organization’s advantage.
Popular certifications include:
These are just some of the certifications available in the industry, and the right one for you will depend on your goals and research.
Find a job
Once you have the necessary skills, experience and certification, it’s time to find a job. There are plenty of resources out there for this as well, such as:
- Job boards — Sites such as Indeed.com or LinkedIn® are popular ways to search for jobs.
- Career websites — Professional career websites provide job postings for specific fields, such as marketing or digital media.
- Social media networks — Use your social networks to connect with professionals in the field and inquire about job openings.
- Professional associations — Join professional industry organizations, like the American Marketing Association, and attend their events for networking opportunities.