Without creative and bold marketing, an organization just blends in. Learn how to help yours stand out with our Marketing Certificate (Undergraduate). In as little as seven months, you can gain the specialized skills to win consumers’ hearts and minds. And since courses are just 5 weeks long, they won’t get in the way of your busy life.
This course involves an analysis of the role of marketing within the organization. Other topics include analyzing consumer behavior, identifying marketing variables, creating marketing strategies, and describing challenges of international marketing issues.
This is an introductory course in analyzing consumer and purchasing behaviors as basic considerations in the development of a marketing strategy. Family and cultural factors that influence consumer behavior are considered as they relate to the development of marketing programs. Consumer decision-making processes are examined to develop marketing communications strategies. Tools are developed to measure the effect of consumer behavior theory in effective marketing strategies.
This course presents an analysis of product and brand management as it relates to the goods and services life cycle from conception to purchase. Upon completion of this course, students will be prepared to design and implement successful product and brand development strategies that deliver value to consumers.
This course covers basic research methodology applied to marketing issues. Students study methods and techniques for collection, analysis, and interpretation of primary and secondary data for customer and business marketing.
This course provides an introduction to the field of public relations. Areas covered are media relations; promotion; tools used in developing public relations and publicity, and improving customer satisfaction; relationship-building strategies; and ethics and public relations.
This course provides students with an in-depth study of Integrated Marketing Communications (IMC). Emphasis will be placed on the strategic roles and integration of marketing communication tools including advertising, public relations, sales, promotion, event management, media selection, and marketing management.
MKT/435: CONSUMER BEHAVIOR
BRM/353: PRODUCT AND BRAND MANAGEMENT
MKT/441: MARKETING RESEARCH
MKT/438: PUBLIC RELATIONS
MKT/498: INTEGRATED MARKETING STRATEGY
General Education Courses:
Attend class whenever it fits your life, day or night because our online classroom is available 24/7/365. Your academic counselor will help schedule your courses for a Marketing Certificate (Undergraduate).
Paying for school
Cost per credit
Keep the same fixed, affordable tuition from start to finish of your degree program, even if it takes longer than you planned. That’s our promise: no matter what surprises life brings, you can count on us.
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University of Phoenix is accredited by the Higher Learning Commission (HLC), hlcommission.org. Since 1978, University of Phoenix has been continually accredited by the Higher Learning Commission and its predecessor.
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